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What is SSL (the "little padlock")?

SSL ("Secured Socket Layer") is a certificates have specific functions,
protocol used to encrypt the like securing a number of different
communication between the user's browser subdomains simultaneously (a "wildcard"
and the web server. When SSL is active, certificate), but the effective
a "little padlock" appears on the user's differences between basic single site
browser, usually in the status line at certificates are very slight, despite the
the bottom (at the top for Mac/Safari wide range of prices:
users.)
The encryption mechanism used by all of
This assures the user that sensitive them is the same, and most use the same
data (such as credit card numbers) can't key length (which is an indicator of the
be viewed by anyone "sniffing" the strength of the encryption) common to
network connection (which is an most browsers (128 bit).
increasing risk as more people use
wireless networking). Some of them ("chained root"
certificates) are slightly more of a pain
Common web site owner questions about for your web host to install than others
SSL: ("single root" certificates), but this is
pretty much invisible to the site owner.
How do I get the little padlock on my The amount of actual checking on the
site? ownership of the domain varies wildly
between vendors, with some (usually the
To get the little padlock, your site more expensive) wanting significant
must have an SSL Certificate from a documentation (like a D&B number), and
Certificate Authority. Once an SSL others handling it with an automated
Certificate has been purchased and phone call ("press #123 if you've just
installed, it provides three things: ordered a certificate").
Some of them offer massive monetary
The ability to show a page in "Secure guarantees as to their security (we'll
Mode", which encrypts the traffic between pay you oodles of dollars if someone
the browser and the server, as indicated cracks this code), but since it's all the
by the "little padlock" on the user's same encryption mechanism, if someone
browser. A guarantee by the issuing comes up with a crack, all e-commerce
Certificate Authority that the domain sites will be scrambling, and the odds of
name the certificate was issued for is that vendor actually having enough cash
indeed owned by the specific company or to pay all of its customers their oodle
individual named in the certificate is probably slim.
(visible if the user clicks on the little
padlock). An assurance that the domain The fact is that you are buying the
name the certificate was issued for is certificate to insure the safety of the
the domain name the user's browser is now user's data, and to make the user
on. confident that his or her data is secure.
For the vast majority of users, simply
having the little padlock show up is all
Once obtained, the certificate must be they are looking for. There are
installed on the web server by your web exceptions (I have a client in the bank
host. Since your web host also has to software business, and they feel that
generate an initial cypher key to obtain their customers (bank officers) are
the certificate, very often they will looking for a specific premier name on
offer to handle the process of obtaining the SSL certificate, so are happy to
the certificate for you. continue using the expensive one), but
most e-commerce customers do not pick
My web host has a "shared certificate" their sellers based on who issued their
that I can use. Should I? SSL Certificates.
It's still fairly common for small sites My advice is to buy the cheaper one.
to use a shared certificate from the
host. In this circumstance, when a page I have an SSL certificate -- why
needs to be shown in secured mode, the shouldn't I serve all my pages in
user is actually sent to a domain owned "Secured" mode?
by the web host, and then back to the
originating domain afterwards. Because SSL has an overhead -- more data
is sent with a page that is encrypted
A few years ago, when SSL Certificates than a page that isn't. This translates
were quite expensive (around $400 per to your site appearing to run slower,
year), this was real attractive for new particularly for users who are on dial-up
sites just getting their feet wet in or other slow connections. Since this
e-commerce. Today, with a number of also increases the total amount of data
perfectly functional SSL certificates transfered by your site, if your web host
available for under $100 (exclusive of charges by transfer volume (or has an
installation, etc.), it is a lot less overage fee, as most do), this can
attractive. Since your user can look a increase the size of your monthly hosting
the address line of his or her web bill.
browser and see that the site asking for
the credit card number is not the site he The server should go into secure mode
or she thought they were on, the cost when asking a user for financial or other
savings is probably not worth the risk of sensitive data (which may well be "name,
scaring off a sale. address and phone number", with today's
risk of identity theft), and operate in
What's the difference between the normal mode otherwise.
expensive SSL Certificates and the Updates to this article, and many other
inexpensive ones? great articles and tutorials for small
business web site owners can be found at
Usually, mostly price. Some expensive Insanely Great Sites!




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