| Everyone in the online world knows
| |
| | people who integrate a Google bar into
|
| extremely well that the most sought after
| |
| | their websites allow users to get results
|
| traffic to one's site comes from a Google
| |
| | only by title. There are over 29 million
|
| search. Folks, 80% of searches on the
| |
| | results returned for Untitled
|
| internet are done in Google.In theory, it
| |
| | Document.Most of us - myself included -
|
| is simple - if you have something
| |
| | copy and paste template pages, out of the
|
| interesting to someone else, if you build
| |
| | convenience of not having to recreate all
|
| a website with the honest to goodness
| |
| | design elements from scratch. If you do
|
| goal to provide something useful for
| |
| | so, do not forget to change the
|
| someone else, that someone else will find
| |
| | title.Make sure your title is not just a
|
| you. That is also how the creators of
| |
| | list of keywords and that it is related
|
| Google describe their main goal, to more
| |
| | to the actual content of the page. Google
|
| or less have a great repository of
| |
| | can and will check that, before deciding
|
| information, and help people of our
| |
| | on your page's 'relevance'.6. Do not
|
| planet find useful stuff.In practice, it
| |
| | place important text inside images.Google
|
| is not that simple. It is not that simple
| |
| | says: "Try to use text instead of images
|
| because there are thousands, possibly
| |
| | to display important names, content, or
|
| even millions of sites like yours,
| |
| | links. The Google crawler doesn't
|
| because you might be running a very
| |
| | recognize text contained in images."It is
|
| honest online business, selling some very
| |
| | very tempting to create images with text
|
| useful product, but do not have unheard
| |
| | inside them, for the very simple reason
|
| of, exceptionally grand 'content'. If
| |
| | that as designers, we are not limited to
|
| your site is listed on page 265 of a
| |
| | the very few font (type) options that
|
| search results set, be sure you will
| |
| | basic HTML allows. Also, different
|
| never get any visitors that way.Unlike
| |
| | browsers tend to display things
|
| Yahoo and others, who rely on human
| |
| | differently nowadays, so it is much
|
| involvement, Google does everything
| |
| | easier to create a text image, which will
|
| through automation. Websites are indexed
| |
| | be shown consistently and not worry about
|
| (or crawled, or spidered - all terms
| |
| | styles, operating systems, etc.7. Use
|
| refer to the same process) by their
| |
| | descriptive "ALT" tags.The "ALT" tag is
|
| indexing software called Googlebot.
| |
| | used as a text alternative (hence the
|
| Googlebot looks at websites daily, and
| |
| | name) for images and image links and was
|
| rules programmed into the software decide
| |
| | designed so that text browsers (such as
|
| which of your pages make it into the main
| |
| | Lynx) do not just display a generic
|
| Google index and which don't. After your
| |
| | 'Image' for every picture link you might
|
| site was indexed, whether it was
| |
| | have. If all your links say 'Image', how
|
| submitted for indexing by a human or the
| |
| | would a potential visitor know what they
|
| robot just stumbled upon it, your pages
| |
| | are?Make sure that the text description
|
| are ranked, so Google knows on which page
| |
| | is meaningful and accurate. Take our
|
| of a search to put your site on, and on
| |
| | promotional items company as an example.
|
| what search phrases should your site even
| |
| | Let's say they have a picture of a
|
| be part of the result search.The
| |
| | tradeshow display, as an example of a
|
| Googlebot is very smart and works really
| |
| | service they provide outside the ordinary
|
| well. Keep in mind however, that is just
| |
| | imprinted mint boxes, calculators and
|
| a piece of software, a very sophisticated
| |
| | keychains. If the "ALT" tag only says
|
| one, but it's just a computer program.
| |
| | "display", that is what Googlebot will
|
| Consequently, it has a set of algorithms
| |
| | see and index. If the tag says something
|
| (rules) it uses to index web site content
| |
| | like "example of a tradeshow display
|
| (information), a set of capabilities (as
| |
| | design", that is certainly more useful
|
| I said before, Googlebot is really
| |
| | and more Googlebot friendly.Please note
|
| intelligent) and a set of limitations. As
| |
| | that although the "ALT" tag does count
|
| such, there is an impressive number of
| |
| | and Google seems to put a high price on
|
| ways in which one can trip up the
| |
| | this tag, it ranks lower than plain
|
| Googlebot and make it impossible for it
| |
| | text.8. Use meaningful descriptions for
|
| to index your content. Alternately, the
| |
| | linksWith the risk of sounding like a
|
| Googlebot can index your site well, and
| |
| | scratched CD, I'll have to say this
|
| then people will find it when searching
| |
| | again: Whether you use picture links or
|
| for words it contains.This article will
| |
| | text links, please use meaningful text
|
| try to teach you all the basics necessary
| |
| | inside your tags so that Googlebot can
|
| to achieve consistency and persistency in
| |
| | associate that text with that href
|
| Google, starting with the very basic
| |
| | link.In other words, let's pretend again
|
| step: getting indexed by Googlebot,
| |
| | that we are designing that website for
|
| Google's indexing robot.1. Read Google's
| |
| | that imaginary promotional items company
|
| own Webmaster GuidelinesThe people behind
| |
| | we called JDPromos. If you intend to put
|
| Google seem to have two main things down
| |
| | a link to a set of sample coffee mugs
|
| to a science: One, most of their
| |
| | promos, say something like "link to
|
| algorithms (rules) are so secret, that
| |
| | JDPromos samples of branded coffee mugs",
|
| all us non-Google employees do is
| |
| | not just "coffee mugs", or even worse,
|
| speculate. Two, their guidelines are very
| |
| | "click here for pictures". Never use link
|
| simple, direct and precise. Following
| |
| | text like "read more" or "go here" or
|
| their guidelines will never hurt your
| |
| | "download it", "click here", "don't click
|
| site's ranking. Disregarding their
| |
| | here", you get the picture - I hope.Don't
|
| guidelines can and probably will hurt you
| |
| | try to fool the Googlebot with hidden
|
| in the long run. So go to and read what
| |
| | links or duplicate content or irrelevant
|
| Google has to say about itself.2. Have
| |
| | pages of words like "sex" and "hot
|
| text links.Make every single page on your
| |
| | girls." The Googlebot doesn't like being
|
| site accessible via a text-based link, as
| |
| | played and you will be penalized, one way
|
| opposed to Javascript, Flash, DHTML
| |
| | or another, in the long run.9. Use a
|
| (Dynamic HTML), etc. Googlebot's native
| |
| | "description" tag for every pageInclude a
|
| language is text.
| |
| | tag in your page header to summarize your
|
| Google says: "Make a site with a clear
| |
| | site. Use a meaningful one or two
|
| hierarchy and text links. Every page
| |
| | sentence description, do not keyword
|
| should be reachable from at least one
| |
| | spam.Even better, include descriptive
|
| static text link."This is probably the
| |
| | text on the site's front page where users
|
| number one key to your site's existence
| |
| | can actually read it. This text will
|
| in Google. Googlebot is actually a
| |
| | appear as the description for your site
|
| robotic, browser-like software, based on
| |
| | in Google results.Place more important
|
| the venerable Lynx browser. The reasoning
| |
| | content higher in the page than less
|
| behind this approach is that the creators
| |
| | important content in a page, Google does
|
| are trying to get as close as possible to
| |
| | categorize text on a page based on it's
|
| emulating human browsing, making sure
| |
| | position, text at the bottom of a page is
|
| your website is actually human friendly.
| |
| | considered less important, or 'relevant',
|
| Consequently, by downloading Lynx on your
| |
| | to use one of Google's own terms.10. Use
|
| computer and looking at your site through
| |
| | short query stringsUse URLs with query
|
| Lynx ( you will see more or less exactly
| |
| | strings sparingly, if at all possible.
|
| the information Googlebot can read and
| |
| | Query strings are also called dynamic
|
| index and the links Googlebot can follow.
| |
| | pages. You can usually recognize dynamic
|
| You will also see HTML errors on your
| |
| | pages by the presence of the "?"
|
| pages and places where a robot would be
| |
| | character. Keep in mind that the shorter
|
| stuck and could not reach the rest of
| |
| | the list of query string parameters, the
|
| your site.I know it is very unfair to
| |
| | better. Be aware that not every search
|
| those of us who understand and love the
| |
| | engine robot can crawl dynamic pages as
|
| potential of websites built completely in
| |
| | well as static pages. It helps to keep
|
| Flash, or other engines. However, until
| |
| | the parameters short and the number of
|
| the nice folks who run Google figure out
| |
| | them few.11. Never use the "&id="
|
| a good way to crawl inside a Flash file
| |
| | parameterIf you must use query strings,
|
| and extract the appropriate information,
| |
| | or dynamic pages, never use the "&id="
|
| we are stuck with standard HTML.This is
| |
| | parameter as part of the string.I know
|
| not to say that you cannot make your site
| |
| | this might sound ridiculous, as it might
|
| really pretty and fill it with Java
| |
| | be hard or impossible for you not to use
|
| Script and Flash eye candy. But you must
| |
| | the "&id=" parameter, but if you are a
|
| have regular text and standard text
| |
| | programmer and you can change the
|
| links. Usually you can achieve the
| |
| | variable's name, replace "id" with
|
| desired effect by having extra navigation
| |
| | something else. Otherwise, Googlebot will
|
| menus based on standard text links.3.
| |
| | just skip that page.Google says: "Don't
|
| Avoid frames.Avoid frames at all cost. If
| |
| | use "&id=" as a parameter in your URLs,
|
| you must use them (for example to make
| |
| | as we don't include these pages in our
|
| someone else's page look like it's part
| |
| | index."12. Use robots.txtUse robots.txt
|
| of your site), do not use them on your
| |
| | to show the Googlebot around your site.
|
| front page.Frames are like the plague,
| |
| | This ancient and very standard mechanism
|
| they sneak up on you. It is incredibly
| |
| | for directing well-behaved robots like
|
| easy to lose Googlebot's tracks inside a
| |
| | the Googlebot will allow you to specify
|
| badly formatted frameset. You might hear
| |
| | places where the robot is not welcome,
|
| that some of the robots, including
| |
| | whether for privacy reasons, or for
|
| Google's Googlebot and Yahoo's Slurp are
| |
| | reasons of avoiding Google penalties. You
|
| quickly gaining capabilities to go inside
| |
| | might want to keep the robot away from
|
| frames properly. My philosophy is, until
| |
| | your cgi-bin directory and other places
|
| a feature becomes ubiquitous, if you're
| |
| | you maybe don't want available to the
|
| uncertain, leave it in the closet.4. Keep
| |
| | entire searching population of the globe.
|
| the number of links on a given page less
| |
| | Remember this is a guideline, not a
|
| than 100.This comes straight from
| |
| | barrier, robots that are not programmed
|
| Google's Webmaster Guidelines: "Keep the
| |
| | to comply, will disregard. Bottom line,
|
| links on a given page to a reasonable
| |
| | use the robots.txt to guide Googlebot,
|
| number (fewer than 100)."This looks more
| |
| | but not to enforce strict security.Google
|
| like a suggestion and I am not 100% sure
| |
| | says: "Make use of the robots.txt file on
|
| if you get penalized in any way or if
| |
| | your web server. This file tells crawlers
|
| Googlebot just stops reading your links
| |
| | which directories can or cannot be
|
| after 100. I can however tell you from
| |
| | crawled."13. Make a sitemapA site map is
|
| personal experience that I tried a page
| |
| | just a page on your website where you
|
| with 700 links and it seemed fine. Then
| |
| | guide your users through the structure of
|
| one day I tried to view the page from my
| |
| | your site. The most basic form of sitemap
|
| Blackberry PDA and I got this strange
| |
| | is a page that lists all of your pages,
|
| error message saying my page is illegally
| |
| | with a brief description and a link - all
|
| formatted. After I split the page into
| |
| | text, of course. When you make the
|
| several ones with 80 links each, the
| |
| | sitemap, follow all the rules above and
|
| pages worked on the PDA also.Who cares
| |
| | don't forget that the purpose of the
|
| about the Blackberry? Well, if you're
| |
| | sitemap is to guide your human
|
| reading this and your goal is to get
| |
| | visitor.Google says: "Offer a site map to
|
| visitors, then your main concern should
| |
| | your users with links that point to the
|
| be not to alienate anyone. Remember,
| |
| | important parts of your site. If the site
|
| today more than ever, people use
| |
| | map is larger than 100 or so links, you
|
| different devices and different software
| |
| | may want to break the site map into
|
| to access the web. Every visitor is a
| |
| | separate pages."14. Use the Google
|
| potential customer. Every employee at a
| |
| | Sitemaps projectAt the time of this
|
| major US lawfirm and many other corporate
| |
| | writing, the fastest, best and most
|
| people use a Blackberry.Lastly, why would
| |
| | accurate way to make sure your site is
|
| you need that many links on one page
| |
| | properly crawled and indexed by Googlebot
|
| anyway? Let's say, for example, that you
| |
| | is to participate in the Google Sitemaps
|
| specialize in promotional products -
| |
| | project.In a nutshell, you make a sitemap
|
| corporate branded gifts, such as pens,
| |
| | as an XML page and submit it directly to
|
| caps, mints and other products (called
| |
| | Google. Google then sends Googlebot to
|
| sometimes 'premiums') imprinted with
| |
| | index your site. Besides the speedy free
|
| one's logo. Your name is John Doe, and
| |
| | submission, you also get a good amount of
|
| you decided to name your company JDPromos
| |
| | statistics and the opportunity to fix
|
| (not very imaginative, but will do for
| |
| | potential errors in your site.Please note
|
| our examples). You would want to have
| |
| | that the XML sitemap needed for the
|
| every item in your catalog as a text
| |
| | Google Sitemap project is intended
|
| link, so every item gets indexed as a
| |
| | specifically for Googlebot, and is
|
| link and as a keyword. Also, those who
| |
| | different from the sitemap described in
|
| run forums, ezines, blogs, might want to
| |
| | the previous Rule, which is intended
|
| have standard links to their articles, as
| |
| | solely for human users.Also, do not be
|
| the software they use might create
| |
| | afraid of XML, Google's sitemap is a very
|
| dynamic links, invisible to certain
| |
| | simple text file and they give you all
|
| robots.5. Give every page a meaningful
| |
| | the necessary information and directions
|
| title.Give every single page on the site
| |
| | at: luck!---
|
| a complete and meaningful title. This is
| |
| | Andrei co-owns Bsleek - a company that
|
| also directly from Google's Webmaster
| |
| | specializes in web design, hosting,
|
| Guidelines. See Rule #1.Incidentally, for
| |
| | promotional items, printing, tradeshow
|
| those who are fascinated by the debates
| |
| | displays, logos, CD presentations, SEO
|
| on the death of the Meta Tags, the tag
| |
| | and more. Andrei has amassed an extensive
|
| is not a Meta Tag, but a required element
| |
| | technical knowledge and experience
|
| for every page.The "title" tag is
| |
| | through his career as the CIO for a major
|
| supported by every web creation tool out
| |
| | travel management company and through his
|
| there, and goes in the header of a web
| |
| | past careers in military research, data
|
| page (between the "head" and the "/head"
| |
| | acquisition and airspace engineering. He
|
| tags).Google offers the 'allintitle'
| |
| | also consults for Trinity Investigations,
|
| syntax, which lets users search only text
| |
| | a New York based PI firm.
|
| that appears in a page title. A lot of
| |
| |
|
