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Get Indexed by Google's Googlebot Right Away, the Right Way

Everyone in the online world knows people who integrate a Google bar into
extremely well that the most sought after their websites allow users to get results
traffic to one's site comes from a Google only by title. There are over 29 million
search. Folks, 80% of searches on the results returned for Untitled
internet are done in Google.In theory, it Document.Most of us - myself included -
is simple - if you have something copy and paste template pages, out of the
interesting to someone else, if you build convenience of not having to recreate all
a website with the honest to goodness design elements from scratch. If you do
goal to provide something useful for so, do not forget to change the
someone else, that someone else will find title.Make sure your title is not just a
you. That is also how the creators of list of keywords and that it is related
Google describe their main goal, to more to the actual content of the page. Google
or less have a great repository of can and will check that, before deciding
information, and help people of our on your page's 'relevance'.6. Do not
planet find useful stuff.In practice, it place important text inside images.Google
is not that simple. It is not that simple says: "Try to use text instead of images
because there are thousands, possibly to display important names, content, or
even millions of sites like yours, links. The Google crawler doesn't
because you might be running a very recognize text contained in images."It is
honest online business, selling some very very tempting to create images with text
useful product, but do not have unheard inside them, for the very simple reason
of, exceptionally grand 'content'. If that as designers, we are not limited to
your site is listed on page 265 of a the very few font (type) options that
search results set, be sure you will basic HTML allows. Also, different
never get any visitors that way.Unlike browsers tend to display things
Yahoo and others, who rely on human differently nowadays, so it is much
involvement, Google does everything easier to create a text image, which will
through automation. Websites are indexed be shown consistently and not worry about
(or crawled, or spidered - all terms styles, operating systems, etc.7. Use
refer to the same process) by their descriptive "ALT" tags.The "ALT" tag is
indexing software called Googlebot. used as a text alternative (hence the
Googlebot looks at websites daily, and name) for images and image links and was
rules programmed into the software decide designed so that text browsers (such as
which of your pages make it into the main Lynx) do not just display a generic
Google index and which don't. After your 'Image' for every picture link you might
site was indexed, whether it was have. If all your links say 'Image', how
submitted for indexing by a human or the would a potential visitor know what they
robot just stumbled upon it, your pages are?Make sure that the text description
are ranked, so Google knows on which page is meaningful and accurate. Take our
of a search to put your site on, and on promotional items company as an example.
what search phrases should your site even Let's say they have a picture of a
be part of the result search.The tradeshow display, as an example of a
Googlebot is very smart and works really service they provide outside the ordinary
well. Keep in mind however, that is just imprinted mint boxes, calculators and
a piece of software, a very sophisticated keychains. If the "ALT" tag only says
one, but it's just a computer program. "display", that is what Googlebot will
Consequently, it has a set of algorithms see and index. If the tag says something
(rules) it uses to index web site content like "example of a tradeshow display
(information), a set of capabilities (as design", that is certainly more useful
I said before, Googlebot is really and more Googlebot friendly.Please note
intelligent) and a set of limitations. As that although the "ALT" tag does count
such, there is an impressive number of and Google seems to put a high price on
ways in which one can trip up the this tag, it ranks lower than plain
Googlebot and make it impossible for it text.8. Use meaningful descriptions for
to index your content. Alternately, the linksWith the risk of sounding like a
Googlebot can index your site well, and scratched CD, I'll have to say this
then people will find it when searching again: Whether you use picture links or
for words it contains.This article will text links, please use meaningful text
try to teach you all the basics necessary inside your tags so that Googlebot can
to achieve consistency and persistency in associate that text with that href
Google, starting with the very basic link.In other words, let's pretend again
step: getting indexed by Googlebot, that we are designing that website for
Google's indexing robot.1. Read Google's that imaginary promotional items company
own Webmaster GuidelinesThe people behind we called JDPromos. If you intend to put
Google seem to have two main things down a link to a set of sample coffee mugs
to a science: One, most of their promos, say something like "link to
algorithms (rules) are so secret, that JDPromos samples of branded coffee mugs",
all us non-Google employees do is not just "coffee mugs", or even worse,
speculate. Two, their guidelines are very "click here for pictures". Never use link
simple, direct and precise. Following text like "read more" or "go here" or
their guidelines will never hurt your "download it", "click here", "don't click
site's ranking. Disregarding their here", you get the picture - I hope.Don't
guidelines can and probably will hurt you try to fool the Googlebot with hidden
in the long run. So go to and read what links or duplicate content or irrelevant
Google has to say about itself.2. Have pages of words like "sex" and "hot
text links.Make every single page on your girls." The Googlebot doesn't like being
site accessible via a text-based link, as played and you will be penalized, one way
opposed to Javascript, Flash, DHTML or another, in the long run.9. Use a
(Dynamic HTML), etc. Googlebot's native "description" tag for every pageInclude a
language is text. tag in your page header to summarize your
Google says: "Make a site with a clear site. Use a meaningful one or two
hierarchy and text links. Every page sentence description, do not keyword
should be reachable from at least one spam.Even better, include descriptive
static text link."This is probably the text on the site's front page where users
number one key to your site's existence can actually read it. This text will
in Google. Googlebot is actually a appear as the description for your site
robotic, browser-like software, based on in Google results.Place more important
the venerable Lynx browser. The reasoning content higher in the page than less
behind this approach is that the creators important content in a page, Google does
are trying to get as close as possible to categorize text on a page based on it's
emulating human browsing, making sure position, text at the bottom of a page is
your website is actually human friendly. considered less important, or 'relevant',
Consequently, by downloading Lynx on your to use one of Google's own terms.10. Use
computer and looking at your site through short query stringsUse URLs with query
Lynx ( you will see more or less exactly strings sparingly, if at all possible.
the information Googlebot can read and Query strings are also called dynamic
index and the links Googlebot can follow. pages. You can usually recognize dynamic
You will also see HTML errors on your pages by the presence of the "?"
pages and places where a robot would be character. Keep in mind that the shorter
stuck and could not reach the rest of the list of query string parameters, the
your site.I know it is very unfair to better. Be aware that not every search
those of us who understand and love the engine robot can crawl dynamic pages as
potential of websites built completely in well as static pages. It helps to keep
Flash, or other engines. However, until the parameters short and the number of
the nice folks who run Google figure out them few.11. Never use the "&id="
a good way to crawl inside a Flash file parameterIf you must use query strings,
and extract the appropriate information, or dynamic pages, never use the "&id="
we are stuck with standard HTML.This is parameter as part of the string.I know
not to say that you cannot make your site this might sound ridiculous, as it might
really pretty and fill it with Java be hard or impossible for you not to use
Script and Flash eye candy. But you must the "&id=" parameter, but if you are a
have regular text and standard text programmer and you can change the
links. Usually you can achieve the variable's name, replace "id" with
desired effect by having extra navigation something else. Otherwise, Googlebot will
menus based on standard text links.3. just skip that page.Google says: "Don't
Avoid frames.Avoid frames at all cost. If use "&id=" as a parameter in your URLs,
you must use them (for example to make as we don't include these pages in our
someone else's page look like it's part index."12. Use robots.txtUse robots.txt
of your site), do not use them on your to show the Googlebot around your site.
front page.Frames are like the plague, This ancient and very standard mechanism
they sneak up on you. It is incredibly for directing well-behaved robots like
easy to lose Googlebot's tracks inside a the Googlebot will allow you to specify
badly formatted frameset. You might hear places where the robot is not welcome,
that some of the robots, including whether for privacy reasons, or for
Google's Googlebot and Yahoo's Slurp are reasons of avoiding Google penalties. You
quickly gaining capabilities to go inside might want to keep the robot away from
frames properly. My philosophy is, until your cgi-bin directory and other places
a feature becomes ubiquitous, if you're you maybe don't want available to the
uncertain, leave it in the closet.4. Keep entire searching population of the globe.
the number of links on a given page less Remember this is a guideline, not a
than 100.This comes straight from barrier, robots that are not programmed
Google's Webmaster Guidelines: "Keep the to comply, will disregard. Bottom line,
links on a given page to a reasonable use the robots.txt to guide Googlebot,
number (fewer than 100)."This looks more but not to enforce strict security.Google
like a suggestion and I am not 100% sure says: "Make use of the robots.txt file on
if you get penalized in any way or if your web server. This file tells crawlers
Googlebot just stops reading your links which directories can or cannot be
after 100. I can however tell you from crawled."13. Make a sitemapA site map is
personal experience that I tried a page just a page on your website where you
with 700 links and it seemed fine. Then guide your users through the structure of
one day I tried to view the page from my your site. The most basic form of sitemap
Blackberry PDA and I got this strange is a page that lists all of your pages,
error message saying my page is illegally with a brief description and a link - all
formatted. After I split the page into text, of course. When you make the
several ones with 80 links each, the sitemap, follow all the rules above and
pages worked on the PDA also.Who cares don't forget that the purpose of the
about the Blackberry? Well, if you're sitemap is to guide your human
reading this and your goal is to get visitor.Google says: "Offer a site map to
visitors, then your main concern should your users with links that point to the
be not to alienate anyone. Remember, important parts of your site. If the site
today more than ever, people use map is larger than 100 or so links, you
different devices and different software may want to break the site map into
to access the web. Every visitor is a separate pages."14. Use the Google
potential customer. Every employee at a Sitemaps projectAt the time of this
major US lawfirm and many other corporate writing, the fastest, best and most
people use a Blackberry.Lastly, why would accurate way to make sure your site is
you need that many links on one page properly crawled and indexed by Googlebot
anyway? Let's say, for example, that you is to participate in the Google Sitemaps
specialize in promotional products - project.In a nutshell, you make a sitemap
corporate branded gifts, such as pens, as an XML page and submit it directly to
caps, mints and other products (called Google. Google then sends Googlebot to
sometimes 'premiums') imprinted with index your site. Besides the speedy free
one's logo. Your name is John Doe, and submission, you also get a good amount of
you decided to name your company JDPromos statistics and the opportunity to fix
(not very imaginative, but will do for potential errors in your site.Please note
our examples). You would want to have that the XML sitemap needed for the
every item in your catalog as a text Google Sitemap project is intended
link, so every item gets indexed as a specifically for Googlebot, and is
link and as a keyword. Also, those who different from the sitemap described in
run forums, ezines, blogs, might want to the previous Rule, which is intended
have standard links to their articles, as solely for human users.Also, do not be
the software they use might create afraid of XML, Google's sitemap is a very
dynamic links, invisible to certain simple text file and they give you all
robots.5. Give every page a meaningful the necessary information and directions
title.Give every single page on the site at: luck!---
a complete and meaningful title. This is Andrei co-owns Bsleek - a company that
also directly from Google's Webmaster specializes in web design, hosting,
Guidelines. See Rule #1.Incidentally, for promotional items, printing, tradeshow
those who are fascinated by the debates displays, logos, CD presentations, SEO
on the death of the Meta Tags, the tag and more. Andrei has amassed an extensive
is not a Meta Tag, but a required element technical knowledge and experience
for every page.The "title" tag is through his career as the CIO for a major
supported by every web creation tool out travel management company and through his
there, and goes in the header of a web past careers in military research, data
page (between the "head" and the "/head" acquisition and airspace engineering. He
tags).Google offers the 'allintitle' also consults for Trinity Investigations,
syntax, which lets users search only text a New York based PI firm.
that appears in a page title. A lot of




www.rmisinfo.com keyword stats [2007-06-08-2007-06-08]



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