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Get Indexed by Google's Googlebot Right Away, the Right Way

Everyone in the online world knows extremelytheir websites allow users to get results
well that the most sought after traffic toonly by title. There are over 29 million
one's site comes from a Google search. Folks,results returned for Untitled Document.Most
80% of searches on the internet are done inof us - myself included - copy and paste
Google.In theory, it is simple - if you havetemplate pages, out of the convenience of not
something interesting to someone else, if youhaving to recreate all design elements from
build a website with the honest to goodnessscratch. If you do so, do not forget to
goal to provide something useful for someonechange the title.Make sure your title is not
else, that someone else will find you. Thatjust a list of keywords and that it is
is also how the creators of Google describerelated to the actual content of the page.
their main goal, to more or less have a greatGoogle can and will check that, before
repository of information, and help people ofdeciding on your page's 'relevance'.6. Do not
our planet find useful stuff.In practice, itplace important text inside images.Google
is not that simple. It is not that simplesays: "Try to use text instead of images to
because there are thousands, possibly evendisplay important names, content, or links.
millions of sites like yours, because youThe Google crawler doesn't recognize text
might be running a very honest onlinecontained in images."It is very tempting to
business, selling some very useful product,create images with text inside them, for the
but do not have unheard of, exceptionallyvery simple reason that as designers, we are
grand 'content'. If your site is listed onnot limited to the very few font (type)
page 265 of a search results set, be sure youoptions that basic HTML allows. Also,
will never get any visitors that way.Unlikedifferent browsers tend to display things
Yahoo and others, who rely on humandifferently nowadays, so it is much easier to
involvement, Google does everything throughcreate a text image, which will be shown
automation. Websites are indexed (or crawled,consistently and not worry about styles,
or spidered - all terms refer to the sameoperating systems, etc.7. Use descriptive
process) by their indexing software called"ALT" tags.The "ALT" tag is used as a text
Googlebot. Googlebot looks at websites daily,alternative (hence the name) for images and
and rules programmed into the software decideimage links and was designed so that text
which of your pages make it into the mainbrowsers (such as Lynx) do not just display a
Google index and which don't. After your sitegeneric 'Image' for every picture link you
was indexed, whether it was submitted formight have. If all your links say 'Image',
indexing by a human or the robot justhow would a potential visitor know what they
stumbled upon it, your pages are ranked, soare?Make sure that the text description is
Google knows on which page of a search to putmeaningful and accurate. Take our promotional
your site on, and on what search phrasesitems company as an example. Let's say they
should your site even be part of the resulthave a picture of a tradeshow display, as an
search.The Googlebot is very smart and worksexample of a service they provide outside the
really well. Keep in mind however, that isordinary imprinted mint boxes, calculators
just a piece of software, a veryand keychains. If the "ALT" tag only says
sophisticated one, but it's just a computer"display", that is what Googlebot will see
program. Consequently, it has a set ofand index. If the tag says something like
algorithms (rules) it uses to index web site"example of a tradeshow display design", that
content (information), a set of capabilitiesis certainly more useful and more Googlebot
(as I said before, Googlebot is reallyfriendly.Please note that although the "ALT"
intelligent) and a set of limitations. Astag does count and Google seems to put a high
such, there is an impressive number of waysprice on this tag, it ranks lower than plain
in which one can trip up the Googlebot andtext.8. Use meaningful descriptions for
make it impossible for it to index yourlinksWith the risk of sounding like a
content. Alternately, the Googlebot can indexscratched CD, I'll have to say this again:
your site well, and then people will find itWhether you use picture links or text links,
when searching for words it contains.Thisplease use meaningful text inside your tags
article will try to teach you all the basicsso that Googlebot can associate that text
necessary to achieve consistency andwith that href link.In other words, let's
persistency in Google, starting with the verypretend again that we are designing that
basic step: getting indexed by Googlebot,website for that imaginary promotional items
Google's indexing robot.1. Read Google's owncompany we called JDPromos. If you intend to
Webmaster GuidelinesThe people behind Googleput a link to a set of sample coffee mugs
seem to have two main things down to apromos, say something like "link to JDPromos
science: One, most of their algorithmssamples of branded coffee mugs", not just
(rules) are so secret, that all us non-Google"coffee mugs", or even worse, "click here for
employees do is speculate. Two, theirpictures". Never use link text like "read
guidelines are very simple, direct andmore" or "go here" or "download it", "click
precise. Following their guidelines willhere", "don't click here", you get the
never hurt your site's ranking. Disregardingpicture - I hope.Don't try to fool the
their guidelines can and probably will hurtGooglebot with hidden links or duplicate
you in the long run. So go to and read whatcontent or irrelevant pages of words like
Google has to say about itself.2. Have text"sex" and "hot girls." The Googlebot doesn't
links.Make every single page on your sitelike being played and you will be penalized,
accessible via a text-based link, as opposedone way or another, in the long run.9. Use a
to Javascript, Flash, DHTML (Dynamic HTML),"description" tag for every pageInclude a tag
etc.  Googlebot's  native  language  is text.in your page header to summarize your site.
Use a meaningful one or two sentence
Google says: "Make a site with a cleardescription, do not keyword spam.Even better,
hierarchy and text links. Every page shouldinclude descriptive text on the site's front
be reachable from at least one static textpage where users can actually read it. This
link."This is probably the number one key totext will appear as the description for your
your site's existence in Google. Googlebot issite in Google results.Place more important
actually a robotic, browser-like software,content higher in the page than less
based on the venerable Lynx browser. Theimportant content in a page, Google does
reasoning behind this approach is that thecategorize text on a page based on it's
creators are trying to get as close asposition, text at the bottom of a page is
possible to emulating human browsing, makingconsidered less important, or 'relevant', to
sure your website is actually human friendly.use one of Google's own terms.10. Use short
Consequently, by downloading Lynx on yourquery stringsUse URLs with query strings
computer and looking at your site throughsparingly, if at all possible. Query strings
Lynx ( you will see more or less exactly theare also called dynamic pages. You can
information Googlebot can read and index andusually recognize dynamic pages by the
the links Googlebot can follow. You will alsopresence of the "?" character. Keep in mind
see HTML errors on your pages and placesthat the shorter the list of query string
where a robot would be stuck and could notparameters, the better. Be aware that not
reach the rest of your site.I know it is veryevery search engine robot can crawl dynamic
unfair to those of us who understand and lovepages as well as static pages. It helps to
the potential of websites built completely inkeep the parameters short and the number of
Flash, or other engines. However, until thethem few.11. Never use the "&id=" parameterIf
nice folks who run Google figure out a goodyou must use query strings, or dynamic pages,
way to crawl inside a Flash file and extractnever use the "&id=" parameter as part of the
the appropriate information, we are stuckstring.I know this might sound ridiculous, as
with standard HTML.This is not to say thatit might be hard or impossible for you not to
you cannot make your site really pretty anduse the "&id=" parameter, but if you are a
fill it with Java Script and Flash eye candy.programmer and you can change the variable's
But you must have regular text and standardname, replace "id" with something else.
text links. Usually you can achieve theOtherwise, Googlebot will just skip that
desired effect by having extra navigationpage.Google says: "Don't use "&id=" as a
menus based on standard text links.3. Avoidparameter in your URLs, as we don't include
frames.Avoid frames at all cost. If you mustthese pages in our index."12. Use
use them (for example to make someone else'srobots.txtUse robots.txt to show the
page look like it's part of your site), doGooglebot around your site. This ancient and
not use them on your front page.Frames arevery standard mechanism for directing
like the plague, they sneak up on you. It iswell-behaved robots like the Googlebot will
incredibly easy to lose Googlebot's tracksallow you to specify places where the robot
inside a badly formatted frameset. You mightis not welcome, whether for privacy reasons,
hear that some of the robots, includingor for reasons of avoiding Google penalties.
Google's Googlebot and Yahoo's Slurp areYou might want to keep the robot away from
quickly gaining capabilities to go insideyour cgi-bin directory and other places you
frames properly. My philosophy is, until amaybe don't want available to the entire
feature becomes ubiquitous, if you'researching population of the globe. Remember
uncertain, leave it in the closet.4. Keep thethis is a guideline, not a barrier, robots
number of links on a given page less thanthat are not programmed to comply, will
100.This comes straight from Google'sdisregard. Bottom line, use the robots.txt to
Webmaster Guidelines: "Keep the links on aguide Googlebot, but not to enforce strict
given page to a reasonable number (fewer thansecurity.Google says: "Make use of the
100)."This looks more like a suggestion and Irobots.txt file on your web server. This file
am not 100% sure if you get penalized in anytells crawlers which directories can or
way or if Googlebot just stops reading yourcannot be crawled."13. Make a sitemapA site
links after 100. I can however tell you frommap is just a page on your website where you
personal experience that I tried a page withguide your users through the structure of
700 links and it seemed fine. Then one day Iyour site. The most basic form of sitemap is
tried to view the page from my Blackberry PDAa page that lists all of your pages, with a
and I got this strange error message sayingbrief description and a link - all text, of
my page is illegally formatted. After I splitcourse. When you make the sitemap, follow all
the page into several ones with 80 linksthe rules above and don't forget that the
each, the pages worked on the PDA also.Whopurpose of the sitemap is to guide your human
cares about the Blackberry? Well, if you'revisitor.Google says: "Offer a site map to
reading this and your goal is to getyour users with links that point to the
visitors, then your main concern should beimportant parts of your site. If the site map
not to alienate anyone. Remember, today moreis larger than 100 or so links, you may want
than ever, people use different devices andto break the site map into separate
different software to access the web. Everypages."14. Use the Google Sitemaps projectAt
visitor is a potential customer. Everythe time of this writing, the fastest, best
employee at a major US lawfirm and many otherand most accurate way to make sure your site
corporate people use a Blackberry.Lastly, whyis properly crawled and indexed by Googlebot
would you need that many links on one pageis to participate in the Google Sitemaps
anyway? Let's say, for example, that youproject.In a nutshell, you make a sitemap as
specialize in promotional products -an XML page and submit it directly to Google.
corporate branded gifts, such as pens, caps,Google then sends Googlebot to index your
mints and other products (called sometimessite. Besides the speedy free submission, you
'premiums') imprinted with one's logo. Youralso get a good amount of statistics and the
name is John Doe, and you decided to nameopportunity to fix potential errors in your
your company JDPromos (not very imaginative,site.Please note that the XML sitemap needed
but will do for our examples). You would wantfor the Google Sitemap project is intended
to have every item in your catalog as a textspecifically for Googlebot, and is different
link, so every item gets indexed as a linkfrom the sitemap described in the previous
and as a keyword. Also, those who run forums,Rule, which is intended solely for human
ezines, blogs, might want to have standardusers.Also, do not be afraid of XML, Google's
links to their articles, as the software theysitemap is a very simple text file and they
use might create dynamic links, invisible togive you all the necessary information and
certain robots.5. Give every page adirections  at: luck!---
meaningful title.Give every single page on
the site a complete and meaningful title.Andrei co-owns Bsleek - a company that
This is also directly from Google's Webmasterspecializes in web design, hosting,
Guidelines. See Rule #1.Incidentally, forpromotional items, printing, tradeshow
those who are fascinated by the debates ondisplays, logos, CD presentations, SEO and
the death of the Meta Tags, the tag is not amore. Andrei has amassed an extensive
Meta Tag, but a required element for everytechnical knowledge and experience through
page.The "title" tag is supported by everyhis career as the CIO for a major travel
web creation tool out there, and goes in themanagement company and through his past
header of a web page (between the "head" andcareers in military research, data
the "/head" tags).Google offers theacquisition and airspace engineering. He also
'allintitle' syntax, which lets users searchconsults for Trinity Investigations, a New
only text that appears in a page title. A lotYork based PI firm.
of people who integrate a Google bar into



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