| p>The Company Description section of a business | | | | started (was it in a garage?), where it was started, |
| turnaround plan is mostly informational. You will include | | | | and who started it. This will give a little background |
| the basic logistical information (name, address, | | | | and possibly some insight into the current situation. |
| contact information) as well as a brief overview | | | | The goal of this section is to give a general |
| about the business. | | | | description of the overall operations-for both the |
| Since a turnaround plan contains information about | | | | past company and the transformed company. |
| two companies, the previous company ant the | | | | You goal is to allow the reader to picture the |
| transformed company, you may have two sets of | | | | company in their minds and gain a good |
| information. Sometimes, the need for an entirely new | | | | understanding for the infrastructure. If the previous |
| image and business branding outweighs the cost | | | | company had 50 branch offices, then describe those |
| associated with reestablishing these things so you will | | | | and give some demographic information about the |
| be transforming these elements along with the | | | | branches, their locations, how the may differ, and so |
| business itself. | | | | forth. |
| If this is the case, you can make some brief | | | | In general, do not get too far off track in this |
| statements about the logic behind the new name and | | | | section. You do not want to get into the details of |
| branding, why the cost is justified and how this new | | | | the business transformation in this section since it is |
| image will benefit the transformed company. | | | | more geared to being a description of the current |
| In this section you can give some background | | | | and future companies. |
| information on the previous company, how it was | | | | |