| It seems there are new companies spring up every | | | | hands on them you may the third, fourth or fortieth |
| day who are offering PPI leads to claims | | | | call they been bombarded with. You have no chance |
| management companies. Prices for the leads vary | | | | whatsoever and it may just be your company |
| wildly from pennies to tens of pounds per lead. What | | | | reported to the Ministry. |
| exactly should you be paying and when should you | | | | As you finally come across a source of exclusive |
| just keep your money in your pocket? | | | | leads that don't fall foul of the regulators, you then |
| There are several lead types to choose from. Of | | | | have to compare lead cost, conversion rates and final |
| these, hotkeys, survey leads and web generated | | | | profit margin. If you have leads that cost £25 and |
| leads are the most common. Hotkeys can vary from | | | | you convert at 1:4, each new case will end up costing |
| £25-45, survey leads can vary from £10-30 and | | | | you £100. Now if the you will get paid £300 for |
| data leads range from £1-5. Which of these prices | | | | each case that is successful you are making a |
| represent best value for money? | | | | whopping 300% return on every lead purchased. |
| Well first of all there are certain times when all of | | | | You would expect that the higher cost leads always |
| these leads are totally worthless and you should just | | | | produce higher conversion rates but hey, you are in |
| keep your money in your pocket. If the leads have | | | | for a surprise. The cheapest leads can often |
| been generated in a non compliant way or if they are | | | | outperform their costly equivalents.Test, test, test |
| sold to all and sundry, just walk away. | | | | and keep a keen eye on the numbers to achieve |
| If the leads have been generated by cold calling or | | | | maximum bang for your buck. |
| nuisance email or telephone blast, they can cause | | | | The simple truth is you need to deal with several |
| major problems with MOJ compliance, and they have | | | | suppliers and run several differing campaigns. Watch |
| really been clamping down of late. This can result in a | | | | the pennies and the pounds will look after |
| huge fine, loss of the case, future unwanted scrutiny | | | | themselves. |
| by the regulators and in the extreme the closure of | | | | By spreading your eggs over several baskets and |
| your company. Steer well clear and keep your | | | | taking your PPI leads from various sources, you will |
| company clean and compliant. | | | | safeguard the continuity and consistency of your |
| If the leads are non exclusive they will be touted to | | | | business. |
| the world and his mother. By the time you get your | | | | |