What Drives A Best Practice Sourcing Strategy?

ansell has held the dual role of Head of Corporatebe cash rich, so there had not been the same
Procurement and Business Process Outsourcing atpressure to pursue lean exercises, as was the case
AstraZeneca since joining the organization in Julyelsewhere. Top down focus seemed to concentrate
2008. Her task is to develop an intelligent sourcingmore on addressing future talent needs and shaping
strategy, leveraging the corporation's inhousethe business for the future. With the events of last
expertise while at the same time optimizing theSeptember, however, we've become almost radical in
sourcing process from an operational andour approach. For example, R&D would never
process-driven standpoint.traditionally be an option for outsourcing, as it is
SSON: Karen, can you describe your new role atheavily IP-focused and represents the crown jewels
AstraZeneca, and what it means for the corporation'sof the organization. But we are now working with
sourcing strategy.that department to change strategies -- breaking
KM: Mine is essentially a new role, and I wear twodown the end-to-end process and helping them
hats. One is corporate procurement, which isunderstand that not every part of the process has
structured under a global Chief Procurement Officerto be ring-fenced; that elements of it can be taken
and includes R&D, sales & marketing, operations, IS,out.
all US business and corporate procurement units. ISSON: How are you seeing changes in sourcing
support the centralized functions such as HR, finance,behavior as a result of this new approach?
tax, and treasury advisory, as well as all businessKM: We have what we call a low cost country
travel services -- I'm effectively the procurementstrategy -- so we are in China and India. We run small
lead for all indirect spend in those categories acrosssourcing teams in both markets, which have
the globe. So, I have corporate responsibility for P&Ltraditionally looked at the active product ingredients
as well as global category responsibility foror provided support for supply chain manufacturing,
procurement.as part of the operational piece. As we move
The other hat is the BPO Center of Excellence. Toforward with our outsourcing strategy, we are
explain how this evolved: when we started reallylooking at the growing capability in all our emerging
looking across the business we realized that althoughmarkets, but especially from an original delivery
many departments were starting to do outsourcing,center point of view. So we are re-evaluating what
there was no standardized approach. We wanted tosupplier relationship management looks like coming
ensure that we were optimizing all our outsourcingout of those areas.
activities as well as reducing risk at the enterpriseTraditionally, when you put an offshore contract into
level. That effectively started us off in this direction. Ia place like India, you then go ahead and try to
have been developing a small team since March thismanage it from the US or the UK, or wherever you
year. We number three in total -- small but effective!are based. What we are looking at doing is to put
Called the BPO Center of Excellence, we support allsome of that supplier management capability on the
outsourcing activities with coaching, consultancy andground, alongside the preferred supplier relationship.
project execution, where needed. On aThat is actually more closely aligned with the ethos
pan-AstraZeneca level, we're also monitoring allof our procurement methodology where we try to
outsourcing activities, ensuring they deliver toget closer to the supplier base and understand what
promises, track metrics, and manage some of thethe innovation and insights look like, so we can marry
strategic relationships. We've created a steeringthem up to the business requirements and really drive
group at this level, which reports into the board. Sosome aggressive supplier development programs.
we are able to represent, end-to-end, across theSSON: What are your greatest challenges?
globe, and across all P&L units, what outsourcingKM: In theory we all understand the reasons for
looks like in AZ.going through this change, but in practice it is hard
SSON: And what were the drivers, apart from thenavigating the organization. Also, as a traditional R&D
obvious 'optimization?' Why was it important toorganization -- where it can take 12 years to get a
develop a new sourcing strategy?product to market -- we are used to operating at a
KM: It's primarily about risk management, consistency,slower pace. We're not like the financial services or
scale and leverage -- but also expertise andtelecoms industries, where things change fast. Our
innovation. We've had a number of outsourcingorganizational culture is built on proving a business
contracts in the past, which suffered fromcase before getting the go-ahead. So we are going
inadequate sharing of best practice, overlapping roles,through not insignificant changes.
paying for advice and toolkits many times over, etc.SSON: So, what does the sourcing future look like?
Where we've not done very well previously is inKM: We are looking at the future from a number of
ensuring, as a new area approaches BPO, that theydifferent aspects. The Center of Excellence is itself
are aware of what's gone before, in order to extractcurrently owned by sourcing -- but it really needs to
the best value and the lowest risk out of ourbe owned by the business, and driven by it. I believe
knowledge base.it should become less of a procurement activity, and
So, in the past we'd been in the habit of lookingmore driven by the business.
around internally, deciding that no-one had theIn terms of the procurement strategy, on the other
outsourcing experience we were looking for, andhand, our aim is to ensure risk mitigation and to bring
then buying that in. We'd go to an outsourcinginnovation and insight from the supplier base into the
advisor and effectively purchase the entire team --customer base. I think we are currently on that path,
including procurement people -- to take the projectand expect that we'll be really good at it in a few
forward, write the RFP (Request for Proposal), helpyears. The next thing will then be to challenge
with supplier evaluation, project management work,ourselves to bring more diversity into what we are
etc. We also had the tendency to constantly rewritedoing, into our sourcing. Well need to expand the
our contracts, instead of working from a standardsupply base to stay ahead of the game. We're
template. So we'd carry the same up front costs forcurrently driving our strategy through our key hubs --
each new outsourcing deal.the UK, Sweden, and the US -- and are starting to
Now we have a set of tools and templates sitting indrive it through India and China, as well. But the
a library, which is accessible to all. From a financialmarket is always moving and the challenge is to
perspective we've already achieved considerablemake sure you stay ahead, to benefit from new
savings. Speed and time is also much improved. Forsourcing opportunities as these become available.
example, in tax and treasury we have someKaren started her career in the aerospace and
withholding tax issues, which are complex. We'vedefense industry with an early focus on 'indirect'
now set up some best practice work streams andcategory management, later moving into corporate
weÕve tagged people -- experts -- who sit in tax,categories such as HR, professional services, tax,
treasury, or the legal department, and who have thelegal, and procurement. Having outsourced her original
prior experience to answer these questions quickly.job, she moved to Unisys and supported their
This effectively creates a COE.financial services outsourcing operation in India, where
SSON: How does your BPO work fit intoshe spent nine months. Later moves took hejr to
AstraZeneca's overall sourcing plan?Cable & Wireless, building on her outsourcing
KM: We are replacing the sourcing advisory piece ofexpertise in IT, Finance and Procurement, and then
the outsourcing lifecycle. So, as an area movesBarclays, where she supported HR professional
through the various stages of an outsourcingservices categories..
contract, we'll help with some of the up frontAbout The Shared Services & Outsourcing Network
diagnostics, decision-making tools, and make or buy(SSON):
decisions. At the end-to-end sourcing advisory level,SSON is the largest and most established community
we look at RMPs, supplier selection, evaluation, dueof shared services and outsourcing professionals, with
diligence, market or competitor intelligence - throughover 25,000 members.
to contract or post contract management, from aSSON provides the roof under which key industry
commercial perspective. My team is effectivelyexperts and organizations share their experience,
replacing the reliance on third party advisory at thatknowledge and tools, and practitioner peers connect
point.with other all over the world, both face to face and
SSON: How do you manage that with a staff of onlyonline.
three?SSON focuses on developing its members through
KM: Yes, three is small! But we are building more of aproviding training, tools, and networking opportunities.
virtual network model -- building capability andSSON staff works from international offices in New
supporting existing project managers andYork, London, Singapore, Sydney, Berlin and Dubai to
procurement people. In other words: we are trying toresearch current trends and developments in shared
teach people to fish rather than do it all for them.services.
SSON: Hoe did the crisis of last autumn affect AZ'sMore information visit the Shared Services &
sourcing strategy deployment?Outsourcing Network (SSON) website. Stay up to
KM: AZ had had outsourcing on its agenda for adate with SSON’s latest twitter posts at
while, but as the pharmaceutical industry tended totwitter.