| Gaming entrepreneurs have a host of turnkey | | | | focused marketing strategies which can help to |
| service options available to them for launch of their | | | | attract players quickly to the gaming room. Turnkey |
| gaming portal. It all depends upon their requirement. | | | | casino providers offer a range of services which |
| Broadly the models that turnkey service providers | | | | include acquiring a gaming license, getting the Servers |
| offer are one-time fee licensing, White Labeling model | | | | ready, Server hosting, Offshore banking, Poker |
| and becoming an affiliate of a licensee. Larger players | | | | Software, Administrative software, Risk management |
| may decide to Design and implement their own | | | | software, office equipment and much more. |
| Software for online multi-player poker and | | | | It is possible that gaming operators may choose to |
| E-commerce. Among all these the White Label model | | | | opt for one service or a set of services from a |
| is the quickest route to launching a gaming portal in | | | | service provider and may decide to keep the |
| the quickest possible time and the best price. The | | | | remaining operations under their control. An example |
| gaming operator can create their own branding and | | | | would be a case wherein an operator buys the |
| logo in the website and poker software. They are | | | | license and hosts it at their own datacenters but the |
| free to use an operator's gaming license, gaming | | | | rest of the operations like offshore banking, technical |
| software, technical support, hardware, customer | | | | staff and deposit processing is taken care of by the |
| service and e-commerce relationships. It is all that is | | | | turnkey services provider. In short there are various |
| required for launching a gaming business. It is an | | | | options that a gaming operator can choose from |
| option that is best suited for small and mid sized | | | | while launching their gaming operations. The costs of |
| players who are interested in launching their online | | | | the various models mentioned here are different. |
| poker, online casino or sports betting website. The | | | | While acquiring a gaming license and buying a |
| gaming operators would only need to strategize the | | | | software license will cost more initially the upfront |
| marketing and attract players to their site. This | | | | costs for a White Label model is much less. However, |
| option which was hitherto not very popular is finding | | | | in the White Label model there is a recurring fee |
| acceptance among a new breed of gaming operators. | | | | which operators have to pay. |
| The onetime licensing option is more suitable for | | | | The market for online poker, online casino, sports |
| larger players who have the capacity to make the | | | | betting is opening up in many countries in LATAM and |
| initial start-up investment. The casino operator would | | | | ASIA after the tightening of online gaming laws in |
| get the license of the gaming software for a lifetime | | | | USA. Wannabe gaming entrepreneurs can choose a |
| which includes upgrades to the software. Though the | | | | favorable destination and launch their portals with all |
| initial investments are more it can be recovered with | | | | gusto. Sure success will be theirs! |