| Want to supercharge your business efforts? Identify | | | | their marketing message, an outline emerges that is a |
| and target your fringe audience. Study your market | | | | descriptive boundary where product or service |
| and piggy-back on the competition. Why spend your | | | | benefits offered by your competition disappear. |
| time and money paying for market research and | | | | Market your product or service to this to smaller |
| developing a "new product" when you can assimilate | | | | target audience; the boundary or "fringe" portion of |
| the expertise of your competitors and piggy-back on | | | | your competitors' marketing plans. |
| existing products or services? In many markets, | | | | 3. Piggy-back your "offering" on the successful |
| people are slow to change buying behavior. The | | | | products of more experienced, better positioned |
| public tends to have greater confidence in known | | | | entrepreneurs. By offering increment improvements |
| providers of goods or services than new "faces". | | | | to an already established and field-tested "brand" with |
| They are wary of new concepts. Here are 3 | | | | a collateral or specialty product or service, you spend |
| suggestions for a "newbie" entrepreneur who wants | | | | less time developing a niche market and more time |
| to supercharge the start of their online business: | | | | establishing your own business "authority". It is easier |
| 1. Seek out a competitive market niche and identify | | | | to design an "add-on" for a popular web-browser |
| your key competition. It is easier to sell "stuff" where | | | | than it is to build a "new web-browser interface with |
| there are large crowds. Seek out a niche market | | | | special features". Re-inventing the wheel is appealing |
| where there is lots of competition; where AdSense | | | | to one's ego but oftentimes is a strategic mistake. |
| keywords are expensive! Only the best "business | | | | As you develop "fringe" products or services, you |
| people" survive in the "pay per click" world. If people | | | | build brand recognition, credibility, marketing |
| are bidding up the price of a search engine keyword, | | | | confidence, and knowledge of your niche |
| they must be making money. | | | | marketplace. Build brand recognition and reputation |
| 2. Understand how your competition markets their | | | | BEFORE you introduce that trend-changing "killer app" |
| "offerings". Target the most successful products and | | | | or commit your resources to a full-frontal assault on |
| services that "feed the fringe" of your competition's | | | | the competition! Experience in the marketplace is |
| marketing plan. These "benefit boundaries" are | | | | rarely mentioned by gurus but it has always been, |
| identified by studying the themes and keywords your | | | | and, will remain, a fundamental part of all successful |
| competition uses when they sell their "stuff". As | | | | business ventures. |
| some associated keywords grow less frequent in | | | | |