Project Management Principles Applied to Online Marketing

Time management is extremely important to anProject Cost Management
online marketer. Because there are so many differentProject Quality Management
types of marketing activities and because theProject Human Resource Management
activities are reproduced through many campaigns, itProject Communications Management
is very helpful to create a system to help you stayProject Risk Management
focused and become more productive.Project Procurement Management
By definition a project is temporary with a definedBe sure to record actual times spent in each phase
beginning and end. Once a project schedule is definedso you can continually refine your plan and shorten
for each marketing activity, the schedule can bethe timeframe to bring each project to market.
tweaked and used again, and the timeline can beDevelop a Work Breakdown Schedule and
shortened as the learning curve is overcome and thesubsequent Project Plan by defining all the activities
skills are honed. Since the activities are basically thefor the specific marketing strategy. For instance, for
same each time, this formal plan will free your timean article marketing campaign, you need to define
for the creative aspects and allow you to carry outyour target audience, define your keyword, select
the activities on autopilot.your topic, write the article, write the title, and
You will move through the defined five processdistribute the article. Break down the steps and
groups, or stages in the project life cycle, which are:create a project plan as well for online ad campaigns.
InitiatingBe sure to do a post-mortem evaluation of the
Planningproject in the Closing phase. By re-using this plan you
Executingwill find that you can produce at a much higher rate
Controlling and Monitoringduring successive iterations. You will also be able to
Closingas well as the processes in the nine knowledgeevaluate the better methods by tracking the time
areas. These are:required, cost, and effectiveness of each campaign.
Project Integration ManagementBy using these time tested techniques, you will find it
Project Scope Managementeasier and easier to produce the results you desire!
Project Time Management