Managerial Theories Adopted by BWTV

World War II gave birth to the quantitativeaccomplish its mission and realize its vision.
management perspective. Large companies during theWith the mention of DVDs in the case, BWTV is
post-war period adopted quantitative techniquesobviously a company that started after the 1980s.
adopted by the military for the effectiveThe company should, therefore, be concerned about
management of resources.the contemporary challenges that it must face to
Daft (1998) noted that the classical managementoperate viably and effectively.
perspective worked well in the United States duringJoseph’s interest in knowing the managerial
the 1950s to 1960s. He attributed the success of thistheory that BWTV is currently adopting indicates that
management perspective to World War II whichhe is on the right track.
shuttered the economies of Japan and Europe,The organizational environment contains forces that
leaving the playing field to the North Americans.operate around an organization and have potential
The 1980s according to Daft (1998) created aimpact on the operations and resources of the
paradigm shift in management as companies changedcompany. Davidson and Griffin (2006) explained that
corporate cultures. Companies began to value leanera company has its internal and external environment.
organizations, flexibility and the capability to serveThe external environment is defined to be anything
customers fast. This was the period when theoutside of the organization while the internal
management perspective shifted from the classical toenvironment refers to the conditions and forces
the contingency management perspective whichwithin the organization.
belongs to the domain of the contemporaryOrganizations can manage the internal environment
management theory. The paradigm shift becamemore effectively because they are in direct control
necessary to address the changes in the rapidlyof the conditions and forces within the organzition.
changing business environment. Such changes include,The external environment, on the other hand,
among others, globalization, advances in technologyrepresents forces that cannot be controlled by the
and communications, and diversity. Organizations alsoorganziation. Environmental uncertainties posed by the
started to be concerned about ethics and socialexternal environment can only be managed but not
responsibility as it started to have a public face as acontrolled by an organization.
corporate citizen.The extenal forces have been categorized by David
The shift from the older management approaches(2001) into (1) economic forces, (2) social, cultural,
does not necessarily mean that they have no valuedemographic and environmental forces, (3) political,
to the companies today. Davidson and Griffin (2006)governmental and legal forces, (4) technological
explains that the contemporary management theoryforces, and (5) competitive forces. Davidson and
seeks to integrate the valuable elements of theGriffin (2006) included international dimension as the
classical, behavioral and qualitative managementsixth force and collectively termed these forces as
perspectives through the systems theory and thethe general environment which is one of the layers
contingency theory.of the external environment.
The challenge now for companies is how toThe other layer, according to Davidson and Griffin
successfully blend the theories by drawing lessons(2006) is the task envrironment which is composed
from the past and adopt to a management styleof the cumpetitors, customers, suppliers, regulators
that will drive the organization to effectivelyand strategic alliances.