Know Your ETF's Holdings

Exchange Traded Funds (ETFs) and options on ETFsBRK/B - 6.34%
have exploded in popularity in recent years.  TheyFXO- Top 10 Holdings are 14.51% of assets.
offer securities that trade like stocks but areTop 3 Holdings:
micro-focused in almost every sector in the marketsWRB - 1.85%
(including international, commodity, short, ultra short,AWH - 1.6%
etc.).  But there can be a great difference in thePRE - 1.47%
holdings, diversification and trade strategy of ETFs,PFI - Top 10 Holdings are 25.73% of assets.
even within one particular sector.Top 3 Holdings:
For example, let's take a look at ETFs in the FinancialAMP - 3.12%
Sector.  There are many ETFs that track this group,MET - 2.85%
not even including the short and ultra short ones. UNM - 2.71%
Among the group of Financial ETFs include iSharesNow, all ETFs have different rules regarding
S&P Global Financials (IXG), iShares Dow Jonesre-balancing of holdings, discretion of holdings, focus,
U.S. Financial (IYF), iShares Dow Jones U.S. Financialetc -- and some are more liquid than others, both in
Services (IYG), Financial Select Sector SPDR (XLF),stock and option volume.  Recent massive market
Vanguard Financials (VFH), Rydex S&P Equalcapitalization changes in individual stocks have
Weight Financials (RYF), PowerShares FTSE Raficertainly made an impact of the relative weightings
Financials (PRFF), First Trust Financials AlphaDEXof holdings in this sector, as well.
(FXO), and PowerShares Dynamic Financials (PFI). But certainly the active investor would be wise to
This list does not even include International, Bank,know what they are buying when they invest or
Insurance, Preferred, Short, Ultra and other types oftrade in one of these ETFs or the options on them. 
Financial related ETFs.For example, the likes of IYG, XLF, and PRFF have
Let's examine the diversification and top holdings ofaround 50% of their holdings in their Top 10 Assets
the above mentioned ETFs (all data from Yahoo-- meaning they are not very diversified.  In addition
Finance).on IYG for example, around 25% of the holdings are
IXG - Top 10 Holdings are 24.44% of assets.in JPM and WFC alone (based on the data utilized
Top 3 Holdings:above) ... so the performance of that ETF will be
JPM - 4.3%greatly affected by just 2 securities.  In one way
HSBC - 4.25%you could say that is much more risky, but from
WFC - 2.58%another perspective you could view that as getting
IYF - Top 10 Holdings are 37.91% of assets.more "bang for the buck".
Top 3 Holdings:Then there are the very diversified ETFs, some of
JPM - 10%which attempt to equal-weight -- such as RYF and
WFC - 5.58%FXO, where the Top Holdings comprise about 15%
GS - 4.28%of assets and the top holdings are around 2% of
IYG - Top 10 Holdings are 57.68% of assets.assets.
Top 3 Holdings:In the current market environment, we have seen
JPM - 15.7%many sectors move "en masse" quite a bit -- more
WFC - 8.76%than what is normally the case.  So these ETFs may
GS - 6.72%also move as a group -- and also remember that
XLF - Top 10 Holdings are 51.15% of assets.supply & demand is a big factor in ETF
Top 3 Holdings:performance, because they trade as stocks, not on
JPM - 12.34%the actual value of their assets.  But as the market
WFC - 10.34%settles down into more of a "stock picking"
BAC - 5.45%environment and if arbitrage-type discrepancies are
VFH - Top 10 Holdings are 36.86% of assets.seen in various ETFs vs. individual stocks, etc (as has
Top 3 Holdings:been seen recently in preferred vs. common,
JPM - 8.2%closed-end funds, etc) ... then you may begin to see
WFC - 7.26%more price performance disparity in ETFs based on
BAC - 5.02%their holdings and diversification.
RYF - Top 10 Holdings are 17.01% of assets.The bottom line is that when one is looking at
Top 3 Holdings:investing in or trading an ETF or options on an ETF,
SLM - 2.15%you should examine the holdings, structure, and goals
MS - 1.92%of the ETF to see which one most matches the
FII - 1.78%expectations (short or long term) you have for that
PRFF - Top 10 Holdings are 48.19% of assets.sector.
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WFC - 8.59%