Insurance is Essential to the Success of a Business

When times are tough, many business ownersof experience, expertise and man-hours -- the
believe that no expense is too sacred to be sparedbusinesssuffers even further.
from the cost-cutting axe. The cost-containmentCutting benefits only adds to the stress. Morale can
craze of the 21st Century promisesto be more thansuffer, and more often than not, quality and
a passing fancy -- it will remain a key to survival in ancustomer service go downhill, too. Perhaps an
increasingly competitive global market. Still, businessemployer's rationale is that jobsare scarce and
owners, particularly of small and mediumemployees have no place else to go. That's
sizedbusinesses, should take great pains to ensureshort-sighted -- the availability of qualified workers is
that their insurance programs are not compromised.as cyclical as the economy. What happens when the
A business owner's need for adequate insuranceemployment marketopens up again?
protection can be greater than the insurance needsProviding employees with access to adequate
of an employee. And while people whose paychecksinsurance is one way employers can make a lasting
are signed by someone else quitenaturally have similarimpression on a workforce, while even maintaining or
concerns as their employers: protection againstimproving morale. And insurance can help to ensure
financial loss that can be brought on by death,the success of the business in other ways. When
disability or insufficient retirement funding, when theemployees are disabled, they can recoup most of a
employeris hit by these same circumstances --lost paycheck through disability income coverage, and
everyone can suffer.the business probably won't suffer. Likewise when a
Think of the many insurance situations that canbusiness owner becomes disabled, a disability income
impact both a business and its owner. Mostpolicy can help restore lost income. But what about
employers don't think twice about securing propertythe business? This is where a Disability Overhead
and casualty insurance. These coveragesinclude auto,Expense policy comes in, providing additional benefits
property and fire insurance. Other business ownersforbusiness owners to help them defray "fixed"
wouldn't think twice about neglecting liability andbusiness expenses (such as rent, utilities etc) that
other commercial insurance -- necessities for amust be paid regardless of whether the business
business when onelawsuit can close it down. Theowner can work. Life insurance canalso be used as a
protection afforded by this type of insurance is easilymeans of attracting and keeping qualified personnel,
understood.and it can also be used to fund buy-sell agreements.
It's on the life and health side of the insurance coinWhen employers find insurance premiums hard to
that many employers have a hard time understandingtake, Finch suggests another step they can take to
the consequences. Most business owners fullycontain costs. "Although risk assessment and
understand the basic principles as they apply tomanagement is quite common in propertyand
individuals, but what about the effect insurance -- orcasualty insurance, it is quite foreign to us on a
lack of it -- can have on a workplace?personal level," she says. "Personal risk management
Insurance is most critical in areas that can't beoften comes only from very tragic lessons learned in
predicted," says Leta Finch, director of the Vermontlife. Clearly, if riskmanagement principles are applied to
Insurance Institute. "Many employers are naive whenthe disability and health side of insurance, we can
it comes to assessing risk in the workplace."prevent many things from happening, and we can do
When a business goes through a rough time, theit affordably.
employer feels the pain most acutely. But businessBusiness owners buy many kinds of insurance for
owners shouldn't fool themselves: it affectsone reason -- protection against potential loss. Bad
employees, too. When a businesssuffers, employeeseconomic times don't normally change those reasons,
feel the stress -- a leading cause of health problemsor a business owner's needfor insurance.
and disability. As these problems mount -- causing loss