| To say that we live in the net age would be | | | | also a cost effective form of advertising. You can |
| extremely clichéd but true. Most of us still do not | | | | implement a Pay Per Click Banner Campaign so you |
| grasp the enormity of the internet as a | | | | pay only when visitors click on the banner. In short, |
| communication and social networking medium. In | | | | Banner Ads are an effective direct marketing tool |
| urban India alone, there are 17.9 million active internet | | | | that can increase site traffic if they are creative and |
| users. This figure significantly multiples when one | | | | include a strong call-to-action message. |
| includes global internet users. This makes the internet | | | | Floating Ads |
| one of the most effective modes of communication | | | | Floating Ads are steadily replacing Pop-Up Ads |
| and event organizers who use this medium to | | | | because of the freely available pop-up blockers. A |
| communicate to their target audiences can increase | | | | Floating Ad appears ‘floats’ for 5 to 30 |
| their level of success. | | | | seconds when you open up a webpage. Floating Ads |
| Benefits of Online Advertising | | | | grab the visitor’s attention as they obscure the |
| The Internet is an extremely versatile and flexible | | | | view of the page and often block mouse input as |
| advertising medium. It allows you to make changes | | | | well. They also have a high click through rate. |
| during the course of the campaign as and when | | | | However, the factors that make it a popular |
| required without incurring a high cost. Moreover, you | | | | advertising medium are also the cause of alienation of |
| can publish information instantly without worrying | | | | many other visitors. |
| about time constraints or geography. This is highly | | | | Contextual Ads |
| beneficial as the event industry is dynamic and | | | | In Contextual Advertising, targeted ads appear based |
| changes happen on a daily basis. | | | | on the page's actual content. When the user enters |
| Online advertising is an excellent way to build event | | | | keywords in the search engine, the contextual |
| awareness and boost your event registration number. | | | | advertising system scans the text of a webpage for |
| Another benefit of using this medium is that it’s | | | | those keyword phrases. Then, the system returns |
| measurable i.e. you can track the number of visitors | | | | specific, targeted ads based on the content people |
| to your website, the number of clicks to your ad, | | | | are viewing. This form of advertising is gaining |
| and also find out where majority of your interested | | | | popularity as the ads can be targeted based on the |
| audience is from. This information will help you adjust | | | | users' interests. The benefit of using this type of |
| your campaign to increase your conversion rate. | | | | online advertising is that you only attract audiences |
| How to Advertise Online? | | | | that are interested in attending events. |
| Online advertising is a form of promotion that uses | | | | Social Network Advertising |
| the Internet for the expressed purpose of delivering | | | | Social Network Advertising refers to advertising that |
| marketing messages to attract customers. Online | | | | focuses on social networking sites. The key benefit |
| promotion differs from online advertising in the same | | | | of advertising on social network sites such as |
| way that traditional advertising differs from public | | | | facebook, myspace, friendster, bebo, orkut etc is the |
| relations. Advertising specializes in utilizing paid space | | | | user demographic information that is freely available. |
| as a vehicle for advertisements that have been | | | | You can use this information to target your ads |
| designed specifically for a particular client/brand. | | | | appropriately. One example of social network ads is a |
| Promotion on the other hand uses a variety of paid | | | | news feed saying 'Ravi has just registered for the |
| and unpaid techniques, which often work to build | | | | Russell Peters show’. This can be an extremely |
| credibility for a brand. - Wikipedia | | | | effective form of advertising as people often make |
| Some examples of online advertising include | | | | decisions based on their close group of friends. |
| contextual ads on search engine results pages, | | | | However, this form of Social Network Advertising is |
| banner ads, social network advertising, and pop-up | | | | highly controversial as it piggybacks on a personal |
| ads. | | | | relationship. |
| Here are 4 examples of online advertising: | | | | Using one or more of these online advertising types |
| Banner Ads | | | | to promote your event will help boost traffic to your |
| If you are trying to promote your event, | | | | website. However, you need to keep in mind, that |
| implementing a banner ad campaign is an effective | | | | the purpose of online advertising and promotion is |
| advertising method. The aim of a Banner Ad is to | | | | not only to drive the right traffic to your website but |
| hook the visitor’s attention. Clicking on the | | | | also to convert those visitors into event attendees. |
| banner will lead interested visitors to your event | | | | So, it is extremely important to have an online |
| website or your event registration page where they | | | | registration and payment facility on your event |
| can find out more about your event and instantly | | | | website. An easy online registration facility will push |
| register for it. | | | | interested visitors to register instantly. An online |
| Banner Ads should be posted on sites where | | | | payment facility means paid confirmation; this will |
| potential attendees visit. For example: if you are | | | | reduce the number of ‘No Shows’ and |
| hosting a motorcycle exhibition, post your banner ads | | | | confirms the registrant’s presence at the event. |
| on bike sites, bike magazine sites etc. Banner ads are | | | | |