| There are an increasing number of companies | | | | When you do find a source of exclusive and |
| offering RTA leads to solicitor practices and claims | | | | compliant leads you just need to compare cost, |
| management companies. Prices for the leads vary | | | | conversion and return. If you have leads that cost |
| wildly from tens to hundreds of pounds per lead. | | | | £100 and you have a conversion rate of 1:3, |
| What exactly should you pay and when you should | | | | each new case will cost you £300. Now if the |
| pay nothing at all? | | | | return for each case is £600 you are making a |
| There are also various types of lead on the market. | | | | 100% profit on each lead you buy. |
| Hotkeys, survey leads and web generated leads are | | | | You would expect the higher cost leads to have the |
| the most common. Hotkeys can vary from | | | | higher conversion rates but that is not always the |
| £60-£200, survey leads can vary from | | | | case. Trials with several suppliers is really the only |
| £40-£100 and web leads range from | | | | way to assess the quality and conversions for the |
| £20-£90. Which of these prices | | | | leads themselves. |
| represent best value for money? | | | | The moral of the story is really to have varied lead |
| Well first of all there are certain times when any of | | | | types and sources in your marketing strategy. Keep |
| these leads are totally worthless and you should just | | | | a close eye on the returns from each campaign and |
| keep your money in your pocket. If the leads have | | | | only buy the leads as and when you want them. |
| been generated in a non compliant way or if they are | | | | Getting locked into ongoing contracts and taking |
| non exclusive they should be avoided at all costs. | | | | leads on blind faith is a fast route to massive losses. |
| If the leads have been solicited by a lead generation | | | | By dealing with several sources you are also |
| company and then passed to a solicitor they will fall | | | | protecting the continuity of your business. If you rely |
| foul of SRA and Law Society guidelines. This can | | | | solely on one source and it goes bad your business |
| result in a huge fine, loss of the case and future | | | | may be decimated. By dealing with several sources |
| unwanted scrutiny by the regulators. Avoid these | | | | you will ensure that if one supplier drops off you still |
| leads like the plague. | | | | alternative leads coming in to keep you productive. |
| If the leads are non exclusive they will be touted to | | | | For further information on what to pay for RTA |
| everyone and his dog. When you get round to calling | | | | leads, you can visit the website rtaleads.co.uk. They |
| you may the fourth, fifth or fiftieth call they have | | | | also have a range of fully compliant and exclusive |
| had. Your chances of success are virtually zero and | | | | leads options available to suit every marketing |
| again you may be reported to the regulators. | | | | budget. |