Better Risk Management

Companies and other types of organizations face aprofit and make earnings more predictable and
wide range of costly hidden and unanticipated risks. Aconsistent. A few of the many risks that can be
highly effective way to create or strengthen a riskidentified, assessed and managed using Business Risk
management process is to conduct comprehensiveSurveys include:
risk assessment surveys that identify and assess· Risk of costly legal suits from employees,
risks across the organization. This article describes riskcustomers and competitors · Reputational ·
surveys and how they can benefit your organization.Competitor · Accounting · Investment · Economy
Business Risk Assessment Surveys Strengthen Your· Customer (risk of losing customers, dependence
Risk Management Processon key customers) · Insurance (too much or too
Running a company is a risky proposition. Too muchlittle insurance) · Accident · Business decision ·
risk can be very costly, particularly when things goRisk of employee turnover · Hiring · Product risk /
wrong. Too little risk can also be very costly,service portfolio · Innovation / product development
especially when smart risks are being avoided or too· Risk of lost business due to product and service
much money is being spent to limit risks.problems · Business interruption / continuity ·
Significant risks are often hidden or ignored byCapacity utilization / availability
organizations. The best way to identify and assess· Inventory · Regulatory and legal compliance ·
these hidden and ignored risks is to survey managersFraud and theft · Environmental /weather risk ·
and staff professionals at all levels of theHealth and safety · Supplier · Outsourcing ·
organization. Business Risk Assessment SurveysTechnology · Information · Bias, diversity and
collect risk information and insight from managers andabuse · Management and key employee succession
other key employees and consolidate it by business· Fiduciary · Facilities
unit and your organization overall.Benefits of Business Risk Assessment Surveys
Companies need a clearer understanding of the risksBusiness risk surveys generate significant bottom-line
they are taking to protect the physical, financial,benefits and a very strong payback including:
human and intellectual assets of their companies. The· Reducing business risk uncertainty
main goal is not to eliminate uncertainty. Instead, it is· Protecting shareholders, customers, management,
to be proactive in assessing and managing risk foremployees, board members and the community from
your company's advantage.costly, embarrassing problems and catastrophic
Risk assessment surveys are a critical tool for anyevents that may threaten profit, reputation and
successful risk management process. It is all aboutsurvival
identifying, assessing and managing a wide range of· Raising awareness of business risks across the
risks at acceptable levels.organization
What risks does your organization face? How do you· Measuring the importance and likelihood of each
know?risk criteria in each business unit and across the
Who is responsible for risk management in yourorganization, and tracking risk trends
organization? Does that person/department have the· Reducing costs
tools and resources to identify and assess risks· Increasing revenue through smart risk-taking
effectively? Does your organization have a· Risk survey comments and suggestions identify
comprehensive list of risks that is updated annually?actions for achieving breakthrough improvements
The risk problems facing many organizations today· Identifying hidden risks and possible solutions
· Many complex and broad risks threatening your· Creating a roadmap for making breakthrough
businessimprovements in risk levels
· Lack of tools and processes to identify and assess· Focusing managers' energies on the highest
risk importance and likelihoodpayback risk management opportunities
· Failure to identify and act on risks until it is too late· Managing risk more effectively
· Overspending to avoid risks· Strengthening the culture of risk management
· Missed opportunities and profit due to excessivecollaboration and change
risk avoidance· Facilitating smart risk-taking
· Financial losses and reputational impact due to riskOther types of Risk Surveys
failureIn addition to comprehensive Risk Surveys that
The solution for identifying and assessing risksidentify and assess a wide range of risks across the
·Risk Assessment Surveys provide the solutions youorganization, risk surveys that focus in detail on
need for assessing and managing risk at appropriatespecific risk issues are an excellent way for
levelsorganizations to identify and assess specific risks in
· Risk Surveys gather information and insight fromconsiderable detail. Examples of detailed risk surveys
managers and decision makers across your companyinclude Contract Risk Assessment Surveys, State
· Connect the dots to understand where to focusRegulation Risk Surveys, Ethics and Compliance Risk
risk initiativesCulture Surveys and Sarbanes-Oxley 404 Surveys.
· Hone in on your organization's specific riskEach of these surveys include many questions about
assessment needsthese respective risks. Detailed risk surveys can also
· Collect suggestions for identifying and managingbe conducted for each of the types of risks listed in
riskthis article.   
·Business Risk Surveys typically include 30 —Summary message for CEO’s, COO’s,
70 questions that are included in the following riskCFO’s, Risk Managers, Internal Auditors,
categories:General Counsels and others responsible for Risk
1. External RisksManagement
2. Operational RisksRisk surveys are a highly cost-effective way to
3. Financial Risksprotect your organization from unanticipated and
4. Sales, Marketing and Products/Services Riskshidden risks, and to avoid significant costs and
5. Human Resources and Organizational Effectivenessthreats to your organization’s reputation due
Risksto risk incidents. The surveys provide loads of
6. Management Risksactionable information that can be used to identify
Business Risk Assessment Survey Metricsand assess risk importance and likelihood, and for
Identifying and assessing risks and then managing thecreating and monitoring execution of risk
risks at appropriate levels can significantly increasemanagement action plans.