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Information Systems and Technology

Today, most organizations in all sectors - Providing a 360-degree view of the
of industry, commerce and government are customer relationship, defined as
fundamentally dependent on their ensuring that all employees, suppliers,
information systems. In industries such and partners have a complete view, and
as telecommunications, media, the same view, of the customer.
entertainment and financial services, - Providing an incentive for customers
where the product is already or is being to buy and to return. Sales promotions to
increasingly digitized, the existence of this end can involve coupons, special
an organization critically depends on the offers, and discounts. Cross-linked
effective application of information websites and advertising affiliate
technology (IT).Information System programs can also help.Hindrance in
An information system is comprised of Acceptance
all the components that collect, - Concerns about security. Many people
manipulate, and propagate data or will not use credit cards over the
information. It usually includes Internet due to concerns about theft and
hardware, software, people, fraud.
communications systems, and the data - The problem of access to web commerce,
itself. The activities involved include particularly for poor households and for
inputting data, processing of data into developing countries. Low penetration
information, storage of data and rates of Internet access in some sectors
information, and the production of greatly reduce the potential for
outputs such as management e-commerce.Applications of IS/IT and
reports.Support Role: Competitive AdvantageDell Computers
Information systems support business Some information systems are totally
processes and operations by: automated by IT. For example, Dell
recording and storing sales data, Computers has a system where no human
purchase data, investment data, payroll intervention is required, from taking
data and other accounting records. customer orders, to delivery of
recording and storing inventory data, components to the Dell factory for
work in process data, equipment repair assembly, to shipment to customers. With
and maintenance data, supply chain data this build-to-order model, perfect
and other production/operations records. information and tight linkage match
recording and storing market data, supply and demand in real time. The
customer profiles, customer purchase company can receive an order for a
histories, marketing research data, personal computer (PC) directly from a
advertising data, and other marketing customer via its own website (
records. to implement, control, and Ryanair is one of the world's most
monitor plans, strategies, tactics, new successful 'low fares' airlines. Its
products, new business models or new online booking facility was launched in
business ventures.Information systems 1999, migrating customers away from the
often support and occasionally constitute more expensive travel agent and
competitive advantages. Information call-centre channels. Customers can now
systems, like business environmental search for flights online and book them
scanning systems, support almost all with a credit or debit card. As a
sustainable competitive advantages. ticketless airline, the customers are
Occasionally, the information system supplied with a reference number which is
itself is the competitive advantage. One given to staff at check in. Over 90% of
example is Wal-Mart. They used an ticket sales are now taken on the
extranet to integrate their whole supply website, which is also available in a
chain.Information Technology number of languages including French,
IT refers specifically to technology, German, Swedish and is an Internet
basically hardware, software and venture that was launched in July 1995,
telecommunications networks. It is thus and has probably become the most famous
both concrete (e.g. with servers, PCs, site in cyberspace. It initially started
routers and network cables) and subtle out with a mission to use the Internet to
(e.g. with software of all types).IT transform book buying into the fastest,
facilitates the attainment, processing, easiest and most enjoyable experience
storing, delivery and sharing of possible.Unlike traditional bookstores,
information and other digital there are no bookshelves to browse at
content.Effectiveness of IS/IT From the website, customers can search
A number of important forces affect the for a specific book, topic or author, or
pace and effectiveness of progress in they can browse their way through the
using IS/IT and in delivering business book catalogue and then complete the sale
benefits. The relative weighting of each by entering their credit card
factor varies over time, and will also information. Orders are processed
vary from one organization to another. immediately and books in stock, generally
These factors include: bestsellers, are shipped the same day.
- the capabilities of the technology Customers are contacted by email when
- the economics of deploying the their order has been dispatched. All
technology contact with the company is done either
- the applications that are feasible through their World Wide Website or by
- the skills and abilities available, email. The company has also branched out
either in-house or from external into electronic auctions. It has also
sources, to develop the applications pioneered technologies such as customer
- the skills and abilities within the profiling and '1-click' shopping. The
organization to use the applications profiling technology has enabled Amazon
- the pressures on the particular to recommend books based on previous
organization or its industry to improve purchasing history and what other
performance.Implementation of Technology customers who have bought similar books
via E-commerce and E- business are also reading. Even today, the company
E-commerce can be viewed as the conduct strives to maintain their founding
of business commercial communications and commitment to customer satisfaction and
management by using Internet technologies the delivery of an educational and
and through electronic methods, such as inspiring shopping experience.Otis
electronic data interchange (EDI) and Elevators
automated data-collection systems. It may In the 1980s, Otis Elevators, the US
also involve the electronic transfer of manufacturer of elevators, identified
information between businesses (EDI). that one of the aspects of its service
E-business, on the other hand, has come that would give its customers most
to refer to the automation of an satisfaction was a prompt lift repair
organization's internal business service. So, it built an automated
processes using Internet and browser system, called Otisline, to dispatch
technologies.In using the Internet, many repairmen. Where something started to go
organizations have looked to add more wrong with Otis' lifts, they
value to the tangible products they sell automatically called in their complaint
by providing additional to a computer-without human intervention.
'information-based' services. These can Otis' rivals suddenly had to compete on
include online support, order tracking, quality of service as well as the price
order history, etc. Many of these and quality of lifts themselves.ATC
initiatives focus on deepening the Bologna
relationship with customers and HELLOBUS is the Short Message Service
suppliers. Others have moved their (SMS) created by Omnitel Vodafone in
trading platform either partially or collaboration with ATC, Bologna's public
entirely onto the Internet.Success transport company. Travelers can find out
Factors the exact time the bus they are waiting
Several factors have a role in the for will arrive at any of ATC's 1,300
success of any e-commerce venture. They stops, 24 hours a day. All they have to
may include: do is send an SMS with the number of the
- Providing value to customers. Vendors stop and the chosen line. In a few
can achieve this by offering a product or seconds, the reply arrives on their
product-line that attracts potential mobile phone indicating the bus's actual
customers at a competitive price, as in time of arrival.
non-electronic commerce.




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