Outsourcing: Guidelines For Success

Many business executives believe "offshoring" to bestandards of customer service, and business analysis
the destiny of any company that wants to remainoften requires a good understanding of American
competitive. Labor costs can be reduced by 25-30%business practices. Cultural differences may be the
or more, and companies across the country are doingsource of some disconcerting surprises.·
it. How can responsible corporate officers notLanguage: It may be obvious, but language
consider the offshoring option for their companies?differences can be a major stumbling block to getting
But what are the real benefits and the pitfalls ofthe work product and the working relationship you
offshoring? When does it make sense to pursueexpect. Even different dialects and accents can cause
outsourcing, and how can you safely take advantageproblems in areas involving direct customer
of lower cost resources in other countries withoutcontact.· Infrastructure: The country's
risk or loss of quality?Background:Moving jobs totelecommunications infrastructure may be inadequate
cheaper work forces is nothing new. Even asfor some types of IT work. Even poor roads and
recently as a few decades ago, significant segmentsairports may cause major headaches.· Security
of the manufacturing sector were transferred to& Property Rights: Security and the status of
locations such as Mexico, where labor was cheaper.intellectual property rights are often major
Although the transfer caused some social turmoil, itconsiderations for those organizations dealing with
was regarded as a growing pain on the way to asensitive data.· Movement of Money & People:
more sophisticated economy. Workers wereSome countries impose burdensome restrictions on
retrained in new skills and assimilated into the "new"the movement of money out of the country. And
economy, based largely upon free trade andobtaining visas in short order may be impossible for
emerging technologies. It was reluctantlyresidents of some countries.· Politics: Finally, the
acknowledged that those jobs were gone forever,political stability of the country must be considered,
and that in the end both the workers and theand the laws of the location must be carefully
economy would be better off.A new variation on thisexamined to avoid unforeseen consequences." By
familiar story occurred in the late 1990's. As thefollowing some basic guidelines and having a clear plan
technology boom reached its peak, demand forof execution, offshoring may be the right strategy
skilled IT workers was far exceeding supply, drivingfor your company."Tips For Success:· Scope the
labor costs to unsustainable levels and leavingwork: Carefully define and scope the work to be
companies without personnel for new projects. Withoffshored. Know what you want to accomplish and
the Y2K crisis putting additional pressure onhow much it should cost you.· Offshore
technology, companies began to look to othernon-critical functions: Maintain the integrity of your
locations to fill some of the excess demand for ITcore competencies by offshoring only non-critical
workers.India and other countries had a wealth offunctions. And start small. Just as you wouldn't jump
highly skilled workers willing to work for dramaticallyin too deeply with a domestic company before
less than was demanded by comparably skilledgaining some history and confidence in the company,
American workers.With the Y2K crisis, the currentso should you be similarly cautious with offshoring
wave of IT and other white collar job sectorpartners.· Know what to offshore: Software
offshoring was initiated."The new telecommunicationsdevelopment, data entry, and transaction processing
technologies are now making possible this pitting ofhave been successful; customer service and voice
domestic workforces against foreign workforces justinteraction are more risky.· Choose the right
as for centuries before domestic products have beenlocation: The type of work being outsourced will
pitted against foreign products."Current State:It isinfluence the location. India has gained a reputation
estimated by Goldman Sachs that since 2000 U.S.for software development. Between 2003 and 2004
companies have sent 400,000 service jobs overseas,it has seen over a 30% growth in software and IT
and the Information Technology Association ofservice exports, and by the year ending in March,
America (ITAA) believes that during the same period2004, Indian companies have earned $12.5 billion in
104,000 technology jobs have moved overseas.technology exports. But India is not the only source
Everyone agrees that this number will growof reliable but inexpensive labor. Countries such as
dramatically over the next five years. Some haveChina, the Philippines, Romania, Argentina, and even
estimated that as many as one million jobs may beGhana and Ireland are all centers for offshore
sent to India alone by the end of the year, and thatoperations of various kinds.Matching an outsourcing
a million jobs a year may be lost to overseaseffort with the appropriate labor force requires
locations for the next several years. But who isconsideration of a whole host of factors.·
offshoring, what kinds of jobs are being transferred,Measure performance: A plan for measuring
and how is it working?Forty percent of the Fortuneperformance and evaluating success must be in place.
1000 firms have begun to offshore, according toCompanies must be able to measure the work. In
Forrester Research, Inc., though 25 to 30 percent oforder to measure the financial success of the
these are offshoring on a limited basis, for smalloffshore operation, current costs must be
projects, spending no more than 5 percent of theirunderstood. Pay may be linked to performance
IT budgets on offshore work. Only 5 to 10 percentbenchmarks to safeguard against poor
are using offshoring for complex projects andperformance.An overall savings of 20 to 30% is
mission-critical operations. However, this is likely toreasonable to expect as a bottom line measure of
change.Sixty-four percent of finance executivessuccess.· Monitor the work: Monitoring the work
polled recently responded that they planned to dois critical if surprises are to be avoided. Personal
more offshoring in the next two years. A greatinteraction with the offshore site should be
portion of recently offshored jobs paid $50,000 orincorporated in some fashion. Placing one or more
more before being transferred overseas. Althoughmanagers on-site is ideal, but at least some
much of the offshoring has been in the informationface-to-face contact should be planned. An on-site
technology area, call centers, finance functions, datapresence will also help to alleviate security
entry, and human resource operations have also beenconcerns.· Consult experts: Extra caution must
outsourced.Benefits:There is no doubt that thebe used when negotiating the deal. International
primary benefit of offshoring is the cost savings. Thespecialists should be consulted and intellectual
ITAA estimates that outsourcing currently saves U.S.property rights retained.· Exit strategy: An exit
companies about $7 billion and that by 2008 thestrategy should be place in case the operation does
number will climb to $20 billion. The savings fromnot work out.Summary:With large populations of
offshoring varies. In the same survey cited above,educated workers in foreign lands willing to work for
over forty percent surveyed said they were savingconsiderably less than similar workers in the U.S., the
as much as twenty percent or more. Nearly theoffshoring of strategic segments of work traditionally
same number are saving from ten to twentythought of as white collar work has begun. And this
percent.Hazards:The savings do not tell the wholeshift of work and work forces will continue as long
story, however. Offshoring does have hazards whichas these conditions exist. Companies with operations
companies considering the option must weigh.·ripe for offshoring must consider this option if they
Finding Skilled Labor: Before investing in a region, youare to remain competitive.About Ralph Dandrea:Ralph
must be sure there will continue to be an adequateDandrea is the President of ITX Corp., and leads its
supply of labor skilled in your areas of need. Look atBusiness Performance practice. He is experienced in
the rates of graduation and the demand for the skillsbusiness and information technology management
in the country.· Geography Gap: Inherent inand holds graduate degrees in business and law.About
offshoring is the distance obstacle. Since work isITX:ITX Corp is a business consulting and technology
being done in a different country, it is often moresolutions firm focused in eight practice areas including
difficult to ensure that companies are getting whatBusiness Performance, Internet Marketing, IT
they are paying for until it is too late. Rework andStaffing, IT Solution Strategies, IT Solutions
quality control are problems.Distances also meanImplementation, Technical Services, Internet Services,
travel and other communication costs.· Culturaland Technology Research. To learn more about what
Gap: Cultural gaps may be a problem for some typesITX can do for you visit our website at or contact
of work, such as call centers and business analysis.us at (800) 600-7785.
For example, different cultures may have differing