Purchasing Management - A Driving Force to Maximizing Profitability

Purchasing Managers, purchasing agents and buyerspromotion. We can send him to a seminar on Time
are the life support system of your supply chain. IManagement."Some of you readers may recognize
often use the phrase in leadership training; "You'rethat conversation however many may not recognize
only as good as the people you surround yourselfthe fallacies that lie within it. In wholesale distribution,
with." That phrase also applies to one of the mostit seems that the primary prerequisite for becoming a
critical functions in wholesale distribution, thePurchasing Manager is being a buyer for the company
Purchasing Manager. So what does being the lifeand having long tenure... Promoting our senior buyer
support systems to supply chain management mean?to Purchasing Manager simply due to how long they
It means purchasing is the center of the universe,have been with the company is a common mistake.
the equator, the fulcrum when it comes to meetingThis misconception is often based on the lack of
customer demands. This is a common fact. We allunderstanding about the critical nature of the position
know it. Most of us say it and yet few of us reallyand how it should contribute to the overall success
understand it. Even the US Department of Laborof the organization.Different Skill SetsIt is an
Bureau of Statistics supports it with reams of dataundisputable fact that different skill sets are required
on purchasing. However, the more important, oftento become a successful Purchasing Manager as
overlooked, misunderstood and underutilized conceptcompared to being a successful buyer. Purchasing is a
is that Purchasing Managers in our industry are reallyprofession that requires professionals. Managing a
the "Tendons and Muscles" that enhance profitabilitygroup of professionals with the type of personalities
within the supply chain itself.Most of us "Talk therequired to succeed sandwiched between the needs
Talk" and can quote supply chain gospel. In fact,of the sales force, the needs of the vendor partners
deep down we really do believe that profitability inand the obligation to be cost effective, competitive
the industry is driven by the supply side of thein the market place and maximize growth and
equation. Yet, in reality, we may not reallyprofitability is not an ordinary challenge. Yet, in my
understand the true value, the contributions, the skillhumble opinion, it is probably one of the most
set required for success and how to recognize orimportant management positions you can hold in a
leverage talent within our own organization for thiscompany. Purchasing Management holds the key to
critical piece of our overall success formula.Supplymeeting company objectives. Effective Purchasing
Chain Management (SCM)Understanding SCM is basicManagement builds the platform for success.Don't
to understanding the necessary purchasing culturecringe; Purchasing Managers need to have a sales
required to leverage our ability to maximize profitablepersonality before they can really understand the
growth. It begins with understanding your markets,science of selling in the wholesale distribution industry.
your customer base and the future of the industry.This is a prerequisite to building an effective,
It is critical that we understand SCM and how tosupportive purchasing organization that develops
create an effective purchasing culture that supportspolicy and procedure, creates a cost effective
company strategic initiatives. This obviously includesprocess, negotiates beyond the purchase price,
maximizing profitable growth while maintaining worlddevelops a staff that understands the necessity of
class service and customer satisfaction.Keep in mindrelationship equity with the internal sales force and
the fact that the supply chain will exist whether orembraces the concept of purchasing strategies that
not we have a competent, Superstar Purchasingare in alignment with company strategy. This sales
Manager running the buy side of our profitabilityDNA will come in handy for the development of true
equation. (E-mail for a copy of the article "Marginpartnerships with vendors and gain the respect of
Management--Using the Supplier Profitability Ratio")the company's sales force.Experience in the industry
There are a number of academic definitions of SCMis critical and a college education is a foundation to
published today for reference. However, I believe thebuild upon. The building blocks should include:-
definition can be stated in these terms:"Supply ChainLeadership Skill Development
Management is the coordination of partnerships- Mentoring & Coaching Skills
between the manufacturer, importer, distributor and- Sales Effectiveness Understanding
customer that results in maximizing growth,- Purchasing Certifications (CPM, APP, CPP etc)
profitability and customer satisfaction."How Do We- Organizational Skills
Create the Successful Purchasing Culture?The- Scenario Planning
Purchasing Manager must become the Driving Force.- Strategic Thinking Skills
Sometimes the simplicity of the answer lies within the- Time Management
complexity of the question. Start by asking the- Operational Analytical SkillsSuper Star
following questions:1. How was the PurchasingCharacteristics- Highly Self Motivated
Manager selected?- Optimistic
2. What criteria were used in the selection process?- Excellent Leadership Skills
3. What kind of qualifications beyond seniority was- Skilled at Coaching & Mentoring
brought to the table?- Calculated Risk Taker
4. What kind of training did the Purchasing Manager- Listens Well --- 80% of the Time
receive after being promoted?- Plans Well
5. Does training include leadership skill development,- Ability to Think Outside the Box Because They
coaching, mentoring, negotiations, sales effectivenessKnow What Goes on Inside the Box
and team building?Keep in mind that the purchasing- Excellent Communicator
environment at many companies is strictly- Inspires Excellence in Others
determined by size and revenue stream of the- Strong Social and Interpersonal Skills
organization. In larger organizations there is a- Commands a Presence
distinction between the duties of a Purchasing- Honesty
Manager, a Buyer and a Purchasing Agent. And in- Integrity
some cases we just employ order placers with little- Embraces Accountability for Self and Purchasing
or no responsibility for growth andPersonnelStop and ThinkWhen the time comes for
profitability.Purchasing agents and buyers often focusyour company to create the position of Purchasing
on routine tasks and they may specialize in particularManager or perhaps you realize it is time to redefine
product lines or other groups of related commodities.what purchasing management is all about --- Stop and
The Purchasing Manager needs to focus on theThink; or, as Lieutenant General Russell Honore so
strategic side of the business, tracking marketeloquently stated during the Katrina crisis, "Don't Get
trends, customer preferences, price trends, costStuck on Stupid". Think about the real value
effectiveness and managing the supply chain. ThisPurchasing Management should bring to the company.
includes evaluating and qualifying vendor partners,Think about leverage, profit opportunities,
improved negotiations and the support ofmerchandising and product creativity. Think about,
merchandising strategies. Critically important tocost effectiveness, relationship equities and most
creating a successful purchasing culture is their abilityimportantly, think about the individual requirements
to coach, mentor and train their buyers on creatingnecessary to maximize success. Purchasing
profitability, maximizing customer service and buildingManagement should focus on maximizing profitable
relationship equity with their own sales force.Thegrowth. We all look at sales first when it comes to
Purchasing Management SuperstarFinding the rightgrowth and profitability. Don't overlook the ability and
person to fill the critically important role of Purchasingresponsibility to contribute to the primary reason we
Manager can become quite a challenge. Often timesare all in the business. Remember, Purchasing
there is a tendency to simply rely on tenure, productManagement must become the muscles and the
experience and the compassionate, often misguidedtendons that maximize profitable growth. Dr. Rick
feelings of employee entitlement.The Owner -----"WeJohnson () is the founder of CEO Strategist LLC. an
have grown to the point that Purchasingexperienced based firm specializing in leadership and
Management needs to become a strategic initiative.the creation of competitive advantage in wholesale
Let's promote Old Joe, he's been with us for twentydistribution. CEO Strategist LLC. works in an advisory
two years now and has been handling thecapacity with distributor executives in board
commodity side of our business for the past fifteenrepresentation, executive coaching, team coaching
years."The VP of Sales ---- "But Joe doesn't haveand education and training to make the changes
any formal management training and some of ournecessary to create or maintain competitive
sales people think he's a real pain! He's doesn'tadvantage. You can contact them by calling
understand cost effectiveness and lacks creativity.352-750-0868, or visit for more information. CEO
Remember the major problem we had with ourStrategist - experts in Strategic Leadership in
number one supplier."The Owner --- "Hey, he's beenWholesale Distribution.
with me for twenty two years. He deserves a