| In order to understand how this really works, | | | | the best conversion rates since already |
| let us look at the methods adopted by | | | | filtered and directed for you only those |
| pay-per-click search engines. | | | | clicks which best suit your area and |
| | | | pre-requisite markets. |
| What do they do to attract traffic - well | | | | |
| they sell the best available keywords for a | | | | Hence if your websites, as we were looking in |
| certain amount through bidding. | | | | the example, is based on investment, |
| | | | investing, stock exchanges, venture finance, |
| Then the websites receive the traffic | | | | venture capital - then you would actually get |
| generated by the clicking on these particular | | | | all the people that wanted to have anything |
| keywords - and they pay for the traffic | | | | to do with any of these services. But if you |
| generated by each click. So far, so good but | | | | add up that you can offer these services best |
| is the website really profited by the high | | | | only in Canada or New York - and you have a |
| volume of traffic alone? When the traffic is | | | | search engine which will highlight only those |
| generated, the website gets a lot of traffic | | | | customers and allow them to click only when |
| from people who are genuinely interested in | | | | they are from that area - then it definitely |
| the services offered by the website; however, | | | | looks like you will have better conversion |
| the website is actually profited only when | | | | rates than a general clicking spree. |
| conversion from the click to business is | | | | |
| effected. This is called 'click-though-rate' | | | | This type of services are invaluable when it |
| and it indicates the actual cost of the ppc | | | | comes to specific financial websites, since |
| campaign per order received. | | | | there is no other search engine in the market |
| | | | that actually brings total focus on only |
| Your high traffic is great only when the | | | | financial aspects. In this manner, websites |
| conversion rate is also high - or else you | | | | that deal with data, investment trusts, |
| will actually end up only paying your dues to | | | | exposures, financial theory & research, |
| the PPC search engine without real profit - | | | | financial training, currencies, interest |
| or even with loss. | | | | rates, credit, fixed income, corporate |
| | | | reports, finance, seminars, financial, books, |
| When speaking in general this concept is | | | | risk management, futures, forwards, managed |
| really meaningless. So let us take the | | | | funds, insurance, project finance, corporate |
| example of one financial aspect that we could | | | | finance, loan syndication, trade finance, |
| use - let us say the website deals with | | | | structured finance, factoring, commercial |
| investment, investing, stock exchanges, | | | | credit, custodial and settlement services, |
| venture finance, venture capital, and so on. | | | | fund performance, emerging markets, managed |
| | | | futures, hedge funds, swaps, options, |
| When do you really get a profit? This is when | | | | structured notes, traders, investment, |
| you get the highest possible ratio from | | | | investing, stock exchanges, venture finance, |
| traffic to conversion. When does this really | | | | venture capital, back-office systems, banking |
| happen? When the traffic generated is as | | | | technology, unit trusts, banking, lists, |
| close as possible to what it is offered by | | | | ratings, banks, conferences, derivatives, |
| the website. How do you achieve that? There | | | | finance reports, magazines, stocks, equities, |
| are many ways to do this but one of the | | | | financial markets information, financial |
| latest methods is what offers you. This being | | | | on-line information, all in all can be thus |
| a newly conceptualized search engine | | | | targeted for best possible results in |
| (specifically based on tracking and used | | | | pay-per-click marketing. |
| financial based websites) it offers a | | | | |
| geo-tracking system to its customers. | | | | Here with you are double filtering at ground |
| | | | zero - whereby you get one filter in place |
| As a marketing strategy, this is absolutely | | | | when the keywords will be selected only from |
| invaluable since by geo-tracking the search | | | | financial arena, and two - when you will get |
| engine itself can identify and filter the | | | | the response only from those geographical |
| customers area-wise and hence give you the | | | | areas from where you would want and can |
| best concentration of the most convertible | | | | extend your services. |
| clicks. This is how you will be able to get | | | | |