| In order to understand how this really works, let us | | | | the best conversion rates since already filtered and |
| look at the methods adopted by pay-per-click search | | | | directed for you only those clicks which best suit |
| engines. | | | | your area and pre-requisite markets. |
| What do they do to attract traffic - well they sell | | | | Hence if your websites, as we were looking in the |
| the best available keywords for a certain amount | | | | example, is based on investment, investing, stock |
| through bidding. | | | | exchanges, venture finance, venture capital - then |
| Then the websites receive the traffic generated by | | | | you would actually get all the people that wanted to |
| the clicking on these particular keywords - and they | | | | have anything to do with any of these services. But |
| pay for the traffic generated by each click. So far, | | | | if you add up that you can offer these services best |
| so good but is the website really profited by the high | | | | only in Canada or New York - and you have a search |
| volume of traffic alone? When the traffic is | | | | engine which will highlight only those customers and |
| generated, the website gets a lot of traffic from | | | | allow them to click only when they are from that |
| people who are genuinely interested in the services | | | | area - then it definitely looks like you will have better |
| offered by the website; however, the website is | | | | conversion rates than a general clicking spree. |
| actually profited only when conversion from the click | | | | This type of services are invaluable when it comes to |
| to business is effected. This is called 'click-though-rate' | | | | specific financial websites, since there is no other |
| and it indicates the actual cost of the ppc campaign | | | | search engine in the market that actually brings total |
| per order received. | | | | focus on only financial aspects. In this manner, |
| Your high traffic is great only when the conversion | | | | websites that deal with data, investment trusts, |
| rate is also high - or else you will actually end up only | | | | exposures, financial theory & research, financial |
| paying your dues to the PPC search engine without | | | | training, currencies, interest rates, credit, fixed |
| real profit - or even with loss. | | | | income, corporate reports, finance, seminars, financial, |
| When speaking in general this concept is really | | | | books, risk management, futures, forwards, managed |
| meaningless. So let us take the example of one | | | | funds, insurance, project finance, corporate finance, |
| financial aspect that we could use - let us say the | | | | loan syndication, trade finance, structured finance, |
| website deals with investment, investing, stock | | | | factoring, commercial credit, custodial and settlement |
| exchanges, venture finance, venture capital, and so | | | | services, fund performance, emerging markets, |
| on. | | | | managed futures, hedge funds, swaps, options, |
| When do you really get a profit? This is when you | | | | structured notes, traders, investment, investing, |
| get the highest possible ratio from traffic to | | | | stock exchanges, venture finance, venture capital, |
| conversion. When does this really happen? When the | | | | back-office systems, banking technology, unit trusts, |
| traffic generated is as close as possible to what it is | | | | banking, lists, ratings, banks, conferences, derivatives, |
| offered by the website. How do you achieve that? | | | | finance reports, magazines, stocks, equities, financial |
| There are many ways to do this but one of the | | | | markets information, financial on-line information, all in |
| latest methods is what offers you. This being a | | | | all can be thus targeted for best possible results in |
| newly conceptualized search engine (specifically based | | | | pay-per-click marketing. |
| on tracking and used financial based websites) it | | | | Here with you are double filtering at ground zero - |
| offers a geo-tracking system to its customers. | | | | whereby you get one filter in place when the |
| As a marketing strategy, this is absolutely invaluable | | | | keywords will be selected only from financial arena, |
| since by geo-tracking the search engine itself can | | | | and two - when you will get the response only from |
| identify and filter the customers area-wise and hence | | | | those geographical areas from where you would |
| give you the best concentration of the most | | | | want and can extend your services. |
| convertible clicks. This is how you will be able to get | | | | |