Momentum Investing and Trend Following: The Secret to Significant Portfolio Returns

Two popular terms which often confuse investorsactively managing a portfolio. The simple answer lies
are "trend following" and "momentum investing."in the proven behaviors of economic cycles and
Perhaps the most glaring commonality betweensector rotation. Independent studies have proven
these two is their blatant defiance of "buy and hold,"that over time the largest percentage of a securities'
the practice of selecting an investment and holding itprice appreciation is driven by the industrial group
indefinitely, believing that over time the market goeswithin which the company is classified and not the
up, and therefore any investment will appreciate.performance of the individual company itself.
Although the buy and hold approach has been toutedHowever, the real reason why investors should
for years by academics as the best method ofactively manage their portfolios is a concept called
investing, in reality it has its shortcomings, which arethe "Time Value of Money," also known as
apparent in every Bear market."Compounding Rate of Growth." Many financial
Despite being the antithesis of buy and hold, bothprofessionals will use the example of how a penny, if
momentum investing and trend following strategiesdoubled every day, is worth over $10 million after
are predicated upon a disciplined investment approachonly 30 days. A very impressive and eye opening
that's designed to buy when the price of an issue isnumber given the small amount of initial capital outlay.
increasing and sell when the price is declining.What would happen if instead of doubling the penny
Additionally, an exit strategy is normally incorporatedevery day, it were to grow by only 75%? The
to override the human tendency to hold losinginvestment would be worth slightly over $195,000
positions much too long. Yet despite the distinctrather than $10.7 million. Reducing the growth rate
characteristics that these two terms share, in realityfurther to 50% and the end value is now $1,917.51. A
they are quite different.25% growth rate for 30 days produces a value of
What is Trend Following?only $8.08.
Trend following, in its most basic definition, is aHow does the concept of compounding growth
systematic investment approach predicated upontranslate into the selection of an investment
buying and selling securities based on the sustainedstrategy? Investors who actively manage their
price movement of the issue. It's important to pointportfolios, either through trend following or
out that trend followers don't predict the future pricemomentum investing, have the ability to take modest
movement of a stock; rather they examine the issuegains and re-invest the profit in other trending
using technical analysis to determine which direction, ifsecurities over and over again. Buy and hold investors
any, the equity is currently moving. If a bullish trend isare not awarded this luxury since they rarely sell
emerging, the trend follower will likely buy a positionwhen the price is at the top. Rather, they buy a
in the stock and hold it until the trend begins toposition when the price is low, ride the position all the
weaken or change direction. If the equity exhibits away up in a bull market, and then watch as is loses
bearish trend, the trend follower can short thevalue in a bear market. It's a very frustrating
position, wait until the trend reverses, or merely findstrategy, equally hard on the stomach as it is on the
another issue.wallet.
But there's much more to being a successful trendBoth strategies, trend following and momentum
follower than just selecting and buying securities. Ininvesting, demand a certain level of self-discipline in
fact, it can be argued that the most importantorder to be successful. A portfolio risk-management
aspect of trend following isn't when and what tosystem that uses the current market price and
buy, but rather when and what to sell! Often times,equity level of a position and some form of market
successful trend followers establish a "sell rule" thatvolatility measurement is recommended. An example
must be violated prior to selling the issue. These sellof such a system could be a proprietary market
rules vary depending on the risk tolerance of eachmodel focused on technical indicators, back tested
investor, but they typically consist of a trailing stopover time, coupled with a volatility indicator. The
loss coupled with a confirming indicator. Thesystem might employ either the Average Directional
overarching benefit of sell rules is that they provide aMovement Index (ADX/R), the CBOE Volatility Index
disciplined, mechanical methodology which the(VIX) or the more traditional Advance Decline Line,
average investor should seriously considerBreadth or Volume indicators.
implementing into his investment philosophy.Taking Portfolio Risk Management Systems One Step
What is Momentum Investing?Further
Momentum investors are constantly searching forOne noted management system authored by William
companies that are moving faster than the market.O'Neil is CANSLIM. The CANSLIM approach combines
They believe substantial returns can be realized ifboth fundamental and technical analysis much like the
they find, buy and hold onto those issues for as longCore Equity Portfolio available at QMA Investment
as the price continues to go up. The old axiom, "if itManagement, LLC. The weakness in the CANSLIM
isn't broken, don't fix it" illustrates the sharedapproach, along with many other similar systems, is
philosophy of momentum investors; those companiesthat they stop short of providing a truly utilitarian
with the biggest price changes over the last fewsystem for the investor. The user ends up with a list
months are more likely to continue making substantialof stocks, all of whom have meet the systems
gains.criteria, but no method for distinguishing between the
Fundamental analysis plays a much bigger role ingood, the better and the best.
momentum investing than it does in trend following.To address this problem, Alpha Advisor Service, LLC
Momentum investors believe that buried within acreated the AAS Rating Score. This number is a
company's earnings statement is the reason why thetime-weighted risk-adjusted alpha value used to rank
price has been increasing so dramatically. And if thateach of the 1700 investments analyzed daily by AAS.
underlying reason is uncovered, the opportunityThe purpose of the AAS Rating Score is to create a
presents itself to capitalize on that knowledge in thelevel field to measure all investment alternatives. The
future.highest AAS rated securities provide the greatest
In the case of trend following, investors want torisk-adjusted return compared to the lowest rated
identify where a security may be within thesecurities. This approach is superior to other forms of
performance cycle. For example, how close to thealpha analysis since it is time-weighted, thereby
52-week high or low is the current market price andidentifying those stocks or funds that are providing
what is the short-term direction of the issue? For thegreater returns for the risk taken. A tool of this
momentum investor, the key criteria may be thecaliber, which is available for any investor via the
relative strength of the security versus the marketAlpha Advisor Service Newsletter, provides the
or more importantly the peer group of the particularmeans of not only developing a customized portfolio
security in question.risk-management system, but also a disciplined
How to Develop a Successful Investment Strategymethod of buying and selling the securities within the
Investors often ask why go through all the effort ofportfolio.