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Article #165: Momentum Investing and Trend Following: The Secret to Significant Portfolio Returns

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Two popular terms which often confuse the effort of actively managing a
investors are "trend following" and portfolio. The simple answer lies in the
"momentum investing." Perhaps the most proven behaviors of economic cycles and
glaring commonality between these two is sector rotation. Independent studies
their blatant defiance of "buy and hold," have proven that over time the largest
the practice of selecting an investment percentage of a securities' price
and holding it indefinitely, believing appreciation is driven by the industrial
that over time the market goes up, and group within which the company is
therefore any investment will appreciate. classified and not the performance of the
Although the buy and hold approach has individual company itself.
been touted for years by academics as the However, the real reason why investors
best method of investing, in reality it should actively manage their portfolios
has its shortcomings, which are apparent is a concept called the "Time Value of
in every Bear market. Money," also known as "Compounding Rate
Despite being the antithesis of buy and of Growth." Many financial professionals
hold, both momentum investing and trend will use the example of how a penny, if
following strategies are predicated upon doubled every day, is worth over $10
a disciplined investment approach that's million after only 30 days. A very
designed to buy when the price of an impressive and eye opening number given
issue is increasing and sell when the the small amount of initial capital
price is declining. Additionally, an outlay. What would happen if instead of
exit strategy is normally incorporated to doubling the penny every day, it were to
override the human tendency to hold grow by only 75%? The investment would
losing positions much too long. Yet be worth slightly over $195,000 rather
despite the distinct characteristics that than $10.7 million. Reducing the growth
these two terms share, in reality they rate further to 50% and the end value is
are quite different. now $1,917.51. A 25% growth rate for 30
What is Trend Following? days produces a value of only $8.08.
Trend following, in its most basic How does the concept of compounding
definition, is a systematic investment growth translate into the selection of an
approach predicated upon buying and investment strategy? Investors who
selling securities based on the sustained actively manage their portfolios, either
price movement of the issue. It's through trend following or momentum
important to point out that trend investing, have the ability to take
followers don't predict the future price modest gains and re-invest the profit in
movement of a stock; rather they examine other trending securities over and over
the issue using technical analysis to again. Buy and hold investors are not
determine which direction, if any, the awarded this luxury since they rarely
equity is currently moving. If a bullish sell when the price is at the top.
trend is emerging, the trend follower Rather, they buy a position when the
will likely buy a position in the stock price is low, ride the position all the
and hold it until the trend begins to way up in a bull market, and then watch
weaken or change direction. If the as is loses value in a bear market. It's
equity exhibits a bearish trend, the a very frustrating strategy, equally hard
trend follower can short the position, on the stomach as it is on the wallet.
wait until the trend reverses, or merely Both strategies, trend following and
find another issue. momentum investing, demand a certain
But there's much more to being a level of self-discipline in order to be
successful trend follower than just successful. A portfolio risk-management
selecting and buying securities. In system that uses the current market price
fact, it can be argued that the most and equity level of a position and some
important aspect of trend following isn't form of market volatility measurement is
when and what to buy, but rather when and recommended. An example of such a system
what to sell! Often times, successful could be a proprietary market model
trend followers establish a "sell rule" focused on technical indicators, back
that must be violated prior to selling tested over time, coupled with a
the issue. These sell rules vary volatility indicator. The system might
depending on the risk tolerance of each employ either the Average Directional
investor, but they typically consist of a Movement Index (ADX/R), the CBOE
trailing stop loss coupled with a Volatility Index (VIX) or the more
confirming indicator. The overarching traditional Advance Decline Line, Breadth
benefit of sell rules is that they or Volume indicators.
provide a disciplined, mechanical Taking Portfolio Risk Management Systems
methodology which the average investor One Step Further
should seriously consider implementing One noted management system authored by
into his investment philosophy. William O'Neil is CANSLIM. The CANSLIM
What is Momentum Investing? approach combines both fundamental and
Momentum investors are constantly technical analysis much like the Core
searching for companies that are moving Equity Portfolio available at QMA
faster than the market. They believe Investment Management, LLC. The weakness
substantial returns can be realized if in the CANSLIM approach, along with many
they find, buy and hold onto those issues other similar systems, is that they stop
for as long as the price continues to go short of providing a truly utilitarian
up. The old axiom, "if it isn't broken, system for the investor. The user ends
don't fix it" illustrates the shared up with a list of stocks, all of whom
philosophy of momentum investors; those have meet the systems criteria, but no
companies with the biggest price changes method for distinguishing between the
over the last few months are more likely good, the better and the best.
to continue making substantial gains. To address this problem, Alpha Advisor
Fundamental analysis plays a much bigger Service, LLC created the AAS Rating
role in momentum investing than it does Score. This number is a time-weighted
in trend following. Momentum investors risk-adjusted alpha value used to rank
believe that buried within a company's each of the 1700 investments analyzed
earnings statement is the reason why the daily by AAS. The purpose of the AAS
price has been increasing so Rating Score is to create a level field
dramatically. And if that underlying to measure all investment alternatives.
reason is uncovered, the opportunity The highest AAS rated securities provide
presents itself to capitalize on that the greatest risk-adjusted return
knowledge in the future. compared to the lowest rated securities.
In the case of trend following, investors This approach is superior to other forms
want to identify where a security may be of alpha analysis since it is
within the performance cycle. For time-weighted, thereby identifying those
example, how close to the 52-week high or stocks or funds that are providing
low is the current market price and what greater returns for the risk taken. A
is the short-term direction of the issue? tool of this caliber, which is available
For the momentum investor, the key for any investor via the Alpha Advisor
criteria may be the relative strength of Service Newsletter, provides the means of
the security versus the market or more not only developing a customized
importantly the peer group of the portfolio risk-management system, but
particular security in question. also a disciplined method of buying and
How to Develop a Successful Investment selling the securities within the
Strategy portfolio.
Investors often ask why go through all






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