Business Management Case Study; $25.00 Mobile Oil Changes; is it a Viable Business?

If you started a mobile oil change business could youof other things people need, but also realize that this
charge $25.00? Would people pay that price foradds up front inventory costs, trying to stock all the
services? Would people forgo the low prices atpossible oil filters, air filters (both engine and cabin),
Wal-Mart of $12.99 for the added convenience offluid types, etc.. As far as windshield wipers are
you doing such a service at their homes or offices?concerned; well, wipers, are not so bad because you
Recently this question came up with a gentlemancan by three or four types and cut blades to
who wished to start an a mobile oil change businesslength.When starting a small mobile oil change
in a town which did not have a Super Wal-Mart (onlybusiness from scratch it is important to watch costs
Super Wal-Marts) change oil, regular ones do notand only carry inventory for what you will need.
have those auto services.The gentleman was gettingAdditionally it makes sense to try to keep it as
ready to launch a small mobile oil change business andsimple as possible with only a few add-on services,
he stated: "I think people would be willing to paywhich you can provide quickly, without adding you
$25.00 for a simple oil change if you came to them.too much cost. There are all considerations to be
Then include wipers, air filters (big considering thethinking on if you are considering starting a mobile oil
price of fuel) and top off fluids."Indeed there are lotschange business in your area. Think on this in 2006.