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Bridge Out! Consumer-Driven Health Plans will Change How We Get Care

Bridge Out: A road sign you really never physician or facilities' billing rate for
want to see. Its appearance in your path a service is significantly different than
means that there has been a failure and a contracted rate. And a contracted rate
that you have to find a new way of or allowable charge is significantly
getting where you want to go. The rise of differerent than the acutal amount paid
consumer-driven health plans indicates for services by an insurer or other third
that the era of managed care failed to party payer. So healthcare consumers
control the increased cost and demand for will need to understand all of these to
care and that many things about the way be able to make the appropriate choices.
we receive healthcare in the US.In late Also healthcare providers will need to
August 2006, Wellpoint, one of the set up a system to be able to accurately
nation's biggest healthcare insurance inform the consumer the costs for a
providers, has gone on record stating service. While this seems easy enough,
that in 2007 they will the first insurer it becomes increasingly complex when one
to have consumer-driven health plans in understands that every, single, solitary
all states and for all types of people insurance plan is different in regards to
(from major employers to small groups to deductible, copay, contracted rate and
individual plans). "Our customers who reimbursement rate.Second, in order to be
choose these consumer-driven products able to chose the cheapest, effective
will have new opportunities to lead treatment, healthcare consumers will have
healthier lives because of this to know and understand their treatment
first-of-its-kind national offering," options. This means that they will need
Wellpoint CEO, Larry GlassockThe press to better understand the science behind
release also goes on to share: "we're their illnesses as well as the science
empowering consumers through unique and behind the possible treatments. This
robust online tools and incentives that would be a whole lot easier if we went
encourage and reward them for choosing to back to the old world model of having
live healthier lifestyles... Consumers healthcare providers that were able to
who choose Lumenos will be eligible for develop rapport and a trusting
extensive preventive care and personal patient-provider relationship. In the
health coaching, as well as smoking past, providers were given the time and
cessation and weight management programs. opportunity to really partner with
In addition, most consumers will receive individuals, understand the complexities
financial rewards for completing various of care and develop a truly individualzed
wellness programs." WOW! That sounds treatment that best fit the patient
great, right?!?!?! Well, I always read consumer's need. However, in the days of
these things and think about what my the 15 minute visit, this becomes
parents and my in-laws know about increasingly difficult to do.President
healthcare/ health policy and what they Bush's recent executive order pushing for
would think.So for those of you who are many things including transparency of
not familiar with this new type of health pricing information is an attempt to
plan, their implementation will produce address the issue of understanding the
significant changes in how care is financial aspects.However, how do we make
reimbursed. Consumer-driven health plans sure individuals have the information
are designed to shift some of the they need to be able to get the best
financial decision-making and treatment value? In reality, physicians
responsibility to the individuals who and healthcare providers, because of
consume healthcare services. Health their ability to understand and evaluate
savings accounts and high deductibles are individual cases and circumstances, are
key components to this new type of health the best resources for helping
plan. The thought behind all of this is individuals make these decisions.
to allow patients to determine how best However, they will likely need to develop
to spend their healthcare dollars.If you new ways of doing this that are cost and
buy into traditional economic theory as time efficient. If healthcare providers
applicable to the healthcare industry, do not develop these new ways, consumers
this is not a bad way of trying to patients will be left to fend for
control skyrocketing costs. Since the themselves.If consumers do not adequately
price of services has a direct impact on educate themselves or access resources
demand for services, in theory , this advocates that will assist them, then
type of plan has the potential to reduce this plan too is doomed. Costs will not
duplication of services and unnecessary be contained, health will not be
utilization of higher levels (more preserved and access to appropriate,
expensive) of care. In very simple effective care will continue to be
terms, if patients are required to share compromised.Carol is the Vice President
some of the financial responsiblity of of The Promedica Research Center. She has
their care, then they are more likely to a masters degree from Mercer University
choose the cheapest, most effective in Health Policy and Administration and
care.There are at least two very big currently teaches a master's level course
'rubs' to this plan. First, in order to on Health Care Organizations for the
to be able to make appropriate choices, University of Phoenix (Online), College
consumers will need to know the cost of of Health Sciences.
the care. While it seems easy enough, a




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