Developing World Class Enterprise Agility: How to Manage Radical Transformation

Most of the strength of the U.S. economy has beenexecutable steps.Stage 3, building capabilities, guides
built on capital, technology, natural resources, andyou in implementing the master plan through team
information, while markets were relatively captive. It'sbuilding and high involvement activity.Stage 4,
no longer this way. Foreign competition hasperformance results, guides you in measuring the
challenging companies more so than ever before.results of the plan to close the loop. The loop is a
New ways to compete are being be devised. Incontinuous process that returns to stage 1.Second
response to competitive pressures, many companiesDimension: Six KeyholesThe second dimension
are working on improvements with process, quality,consists of six keyholes: strategy, process, structure,
automation, and information systems. Each of thesestaffing/skills, culture, and organizational systems.
improvements is on the path to becoming a highWorking through the strategy keyhole, you build a
performance company. One other element can makefast cycle company vision that provides direction.
a substantial difference: the strategic development ofYou develop a new plan for the firm, then align
the corporate infrastructure around agility.Substantialdivisions, departments, work groups, jobs, and
market share has been lost over the years toresources with the new strategic direction. You
foreign competitors. No industry is immune. Newdefine where you want to be in terms of market
markets and partnerships on a global scale areshare, people issues, profit, product lines, etc., by
forming. The pressure is on to be nothing but thesetting goals in terms of specific outcomes.In the
best. The key to the future lies in reengineering theprocess keyhole you define new methods of
entire business-- both physically and logically- -forconverting materials and data into products and
agility.Taking dramatic steps to become agile isservices. The focus in this keyhole is the reduction of
necessary to be a manufacturing contender in thiscycle times using state-of-the-art innovative methods
highly competitive global market. Organizations mustand techniques. You revise production methods, work
focus on moving information and products quicklyflow, and equipment. You simplify flow, integrate
through the entire service chain: distribution,processes, reduce set-ups, and use automation. You
assembly, manufacture, and supply. All physical andremove delays and interruptions in the factory and
logical events within the supply chain must beoffice and reduce overall throughput time.Through
enacted swiftly, accurately, and effectively. Thethe structure keyhole, you design the logical and
faster parts, information, and decisions flow throughphysical architecture to support the new direction.
an organization, the faster it can respond toYou define how you can physically or logically
customer needs.The next ten years will emphasizeorganize to produce fast cycle products or services.
radical development of the corporate infrastructure,You revise the way your organization is designed and
inducing major changes to the organization. The focusdefine relationships between groups. You revise job
will be on quickly introducing new high qualitystructures and determine where power is allocated.
products and delivering them with unprecedentedYou specify rules, procedures, and policies to control
lead times.The end result is a new effectiveoperations and direct organizational behavior.Using the
organization capable of making swift decisions, andstaffing/skills keyhole, you define the mix and quality
manufacturing products with high velocity. Large scaleof human resources required to develop a fast cycle
changes in the way we operate in the office and incompany. You determine the skills needed to cope
the factory are required to achieve this degree ofwith complex problems. You define the mechanisms
performance.Those successfully emerging from thisfor selecting, training and developing
radical transformation will be the winners and leaders:employees.Working through the culture keyhole, you
quick, and resourceful enterprises. These enterprisesfacilitate the measuring of climate, organizational
will be world-class competitors, organized to respondbehavior, attitudes, and management style. You
to a dynamic market with precision anddefine the character of the organization, and the new
unprecedented speed in delivery and new productnorms, values and beliefs that drive behavior. You
introduction. They will be capable of achieving worlddevise the new principles that guide human actions
class quality, with substantially less nonvalue- addedfor the fast cycle company and cascade them
cost. Each company will be developed uniquely to suitthroughout the organization.The organizational
its particular needs, but one characteristic will fit themsystems keyhole defines performance measurements
all--they will all be agile.Becoming agile meansand rewards. In this segment you close the loop,
competing and leading in the next century. Companiessanctioning the new culture, and you devise new
require an overhaul of their infrastructures to be ablerewards for cooperative efforts and new behavior.
to introduce and build new products quickly andYou reward adherence to new principles and
accurately, but also need an acculturation processachievement of new objectives. This program links
fueled by heavy involvement. It takes time to enactthe six keyholes into a cohesive approach to
changes of major proportions....and it takes carefulmanaging change.Third Dimension: Levels of FocusThe
planning.Becoming an agile world class companythird dimension consists of three levels of focus for
requires overcoming organizational inertia. Oftenchange strategy: organization, group and individual.
overlooked are outdated cultures, ineffectiveThey are used in the four stages and must all be
management skills, bureaucratic red tape, and aaddressed for organizational effectiveness. They
reward system that doesn't fit. How do you getinclude responsibility and accountability. Using team
your arms around this?To implement large scalebuilding techniques, you facilitate the process of
change, there must be a balance in six key areas:*diagnosis at each level, and develop technical and
Strategy* Process* Structure* Staffing/skills* Culture,organizational strategies. Using high involvement, you
and* Organizational systemsMost companies worktransform them into executable and measurable
intensely with one or two of these, and miss theshort-term actions. This is the way work gets
others.The integrated change model provides a wayaccomplished.You develop concise objectives for all
to do it. It utilizes social and technical application tools.managers that focus on cycle time reduction. Each
It emphasizes a continuous improvement approach,manager has a short range action plan for which he
with high involvement of people. This exclusiveor she is accountable. You measure the successes
management transformation program guides andand link them with the performance
facilitates you. It provides you with a master plansystem.SummaryThe integrated change model
that takes you through the steps in systematicallyprovides a comprehensive methodology for large
enacting radical change in your company. This broadscale change and implementation of time-based
approach covers all parts of the organization:strategy. It gives you the means of becoming world
marketing, manufacturing, engineering, accounting,class, and provides a new approach to competing in
etc. It encompasses the full service chain fromthe 2000's.Richard G. Ligus is President of Rockford
customer through warehousing, distribution, assembly,Consulting Group, Ltd., located in Rockford, IL., with
production, and supply.The Integrated Changeover 30 years experience in manufacturing,
ModelAt the heart of the program is the integratedprocurement, transportation and distribution. He
change model. Managing large scale change requires aspecializes in developing and implementing supply chain
comprehensive master plan as well as accountabilitiesstrategies. Rich is an author and a speaker, and has
for getting work accomplished. The integrated modeldeveloped seminars with the American Management
provides that plus more. It's the shell of a masterAssociation. He is certified by both the Institute of
plan for reducing cycle times in your company. ItManagement Consultants and the The National
consists of three dimensions.First Dimension: TheBureau of Certified Consultants.Rich has a bachelor of
Closed LoopLarge scale change requires managing inscience degree in mechanical engineering from the
phases or stages to control the effort. The firstNew Jersey Institute of Technology, and a master
dimension consists of four stages, looped as aof business administration degree from Rutgers
continuous process: diagnosis, action planning, buildingUniversity. He is a member of CASA/SME, and has
capabilities, and performance results.Stage 1,been listed in Jane's Who's Who in Aviation and
diagnostic action, is preparation and discovery. YouAerospace. He has been a speaker at IMTS, USCTI,
begin with awareness raising and data gathering toAPFA, NEPMA, MCAA, Hand Tools Institute, CASA
discover problems and build a case for change.StageSME, and others. He has appeared several times on
2, action planning, guides you in the development of aWREX-TV, Mid-Morning Magazine.
vision, processes, structure and a master plan with