| One of the fastest way to minimise your
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| | shops" on the same "shared server," or
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| chances of web business success is to use
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| | two or more "human resource consultants"
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| a Content Management System (CMS). There
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| | face a problem they will be blissfully
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| are a number of open-source CMS products,
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| | unaware of. Having a unique IP address
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| such as phpWS, Mambo, Plone, Drupal,
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| | assigned to your site is far more
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| Geeklog, Siteframe, and phpNuke etc and
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| | sensible!
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| and a plethora of proprietary CMS
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| | Usability
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| products espoused by individual web
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| | Open-source CMS systems are written by
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| design companies as the answer everything
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| | geeks and nerds, for other geeks and
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| from lack of HTML knowledge to rapid
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| | nerds. It is painfully obvious that none
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| shopping cart deployment etc.
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| | are written by people with the faintest
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| Expressing this in simple terms, its said
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| | understanding of search engine
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| that possibly as high as 80% of online
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| | optimisation, or an awareness of the old
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| purchases are made from leads generated
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| | adage "form follows function." As for
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| by search engines. CMS systems place a
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| | "usability testing" there is no
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| huge handicap on achievable Search Engine
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| | demonstrable evidence that any research
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| rankings. meaning there is a direct,
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| | and science has been applied to either
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| immediate and practically insurmountable
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| | the user or the administration
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| conflict with business aspirations. There
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| | interfaces! Unfortunately, the same
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| are multiple reasons for this.
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| | criticisms can be levelled at the
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| Duplication of Content
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| | commercial CMS systems on offer.
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| Search engines loathe duplicate content.
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| | CMS and Being Held To Ransom
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| In the average CMS, there are numerous
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| | In terms of the proprietary CMS systems,
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| common design elements, images, HTML and
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| | you are also seriously at risk of being
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| or JavaScript code blocks etc, which are
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| | captured and held hostage by your web
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| portrayed across ALL sites using the same
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| | design company, because they now "own"
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| system, and this is not a good thing.
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| | your site and you cannot easily escape
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| Many CMS systems make it hard to
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| | without sacrificing your total
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| impossible to generate unique page Title,
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| | investment. In this respect, use of CMS
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| Description & Keyword meta-tags, meaning
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| | demonstrates a complete lack of business
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| all pages can look identical in search
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| | risk analysis. From that point on, you
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| engine results. Many CMS systems do not
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| | can also besystematically milked like a
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| permit you to assign keyword-rich image
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| | cash cow for every amendment, change,
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| names, or apply unique and specific image
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| | edit etc that they carry out on your
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| ALT tags, and the page file names are
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| | behalf! Believe me, it happens every
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| usually not directly controllable. Few
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| | day... and I've seen people charged $90
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| CMS systems allow you to easily add
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| | for a simple edit that took me less than
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| anchors on specific pages, and to link to
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| | 2 minutes to implement!
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| those anchors from other pages. All of
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| | CMS Saves You Money?
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| this translates into losing you valuable
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| | Yeah, right!!! The overheads of managing
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| search engine optimisation opportunities.
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| | a CMS are usually far in excess of
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| Shared IP Addresses vs. Unique IP
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| | managing a conventional site. Content
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| Proprietary CMS systems usually go hand
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| | percentage-wise, most sites actually
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| in hand with a "total package deal" that
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| | change very little, and the majority of
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| includes web design, web hosting and CMS.
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| | pages are static and do not change at
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| The hosting is invariable on a "shared
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| | all. CMS is total overkill for the
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| server" meaning your site has the same IP
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| | average business site.
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| Address as all other sites on the server.
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| | Stand Out from the Crowd
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| Should a situation occur Where another
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| | To succeed on the web today, you need to
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| site or sites are offering very similar
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| | be a clearly unique entity, with original
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| or identical products and services, there
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| | content, properly organised, logically
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| is a potentially serious conflict of
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| | described, and all pages must be
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| interest which the web design & hosting
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| | optimised for a set of specific keyword
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| company will probably not advise you of!
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| | phrases that accurately describe your
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| The firstsite is highly likely to be
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| | products or services. Anything less is a
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| given priority rankings and treatment by
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| | compromise, and is to YOUR business
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| the search engines, and all subsequent
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| | detriment. A CMS system has a direct,
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| sites are highly likely to be consigned
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| | negative impact on almost all desired
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| to oblivion as Search Engines will
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| | outcomes - from minimising business
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| probably regard them as "duplicate
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| | risks, improving search engine rankings
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| content!" So two or more "Christmas gift
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| | and prompt return on investment.
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