| The call to action is the most important
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| | explicit and that the audience is not
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| part of your presentation. This is where
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| | left on their own to make sense of and
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| your audience understands exactly what
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| | understand your message. You need to tell
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| you want them to do. It's where you
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| | them what to believe; you draw the
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| define yourself as a persuader instead of
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| | conclusion for them. Make the call to
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| a presenter. This conclusion should not
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| | action easy for them to follow and simple
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| come as a shock to your audience.
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| | for them to do. There should be no doubt
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| Throughout your presentation, you should
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| | in your prospects' minds about exactly
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| have gently led them to the same
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| | what you want them to do. Act with
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| conclusion that you are now giving them.
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| | authority. You are the expert --
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| You should have already prompted them to
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| | demonstrate your expertise. Strive for
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| want to do what you are about to tell
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| | the teacher/pupil relationship
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| them to do.
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| | There is a story of an old man who goes
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| Some people hate this part of persuasion
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| | to a dentist because he has a tooth that
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| because they are asking their prospects
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| | is killing him. He has been putting it
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| to do something. This should really be
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| | off for months and finally he has to get
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| the best part--the action is the only
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| | the tooth taken care of. Once there, the
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| reason you are giving the presentation in
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| | dentist agrees that the tooth needs to
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| the first place; your audience is going
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| | come out. The man asks the dentist how
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| to understand that. If you become tense
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| | much it will cost. The dentist replies
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| and uneasy, so will your prospect. The
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| | that it will be about $250. The old man
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| whole presentation should be structured
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| | yelps and yells, "$250 to pull out a
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| to make the call to action smooth and
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| | tooth?!!" Then he asks how long the
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| seamless. In fact, the prospect should
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| | procedure will take. He is told it will
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| not even see or feel your call to action
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| | take about five minutes. "$250 for five
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| coming.
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| | minutes of work? That is highway
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| You should prepare your audience for this
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| | robbery!" the old man protests. The man
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| conclusion before you even start on the
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| | then asks the dentist how he can live
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| rest of the presentation. Your entire
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| | with himself charging people that kind of
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| presentation should be built around the
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| | money. The dentist smiles and says, "If
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| call to action. I mean, write out the
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| | it's the time you are worried about, I
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| call to action word for word beforehand.
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| | can take as long as you want."
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| From the outset of your message, you must
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| | When planning and preparing your call to
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| be eager to get to this point. Be
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| | action, remember that the process does
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| positive and enthusiastic. In your
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| | not have to be long and painful. Be
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| preparation, make sure your conclusion is
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| | short, brief, and to the point.
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